{"title":"Katy Milkman","description":"\u003cp\u003eWelcome to the world of Katy Milkman, a distinguished academic and author renowned for her groundbreaking work in behavioural science. Her insightful approach delves into the intricacies of human decision-making and the factors that influence our ability to change and improve our habits. Katy Milkman's work is a beacon for anyone seeking to understand the science behind personal transformation and human behaviour.\u003c\/p\u003e\n\n\u003cp\u003eIn her acclaimed book \u003cem\u003eHow to Change\u003c\/em\u003e, Katy Milkman masterfully combines academic research with practical advice, offering readers a clear pathway to achieving significant change in their own lives. Her work is not just about understanding the theory of change but about implementing it in tangible, everyday ways.\u003c\/p\u003e\n\n\u003cp\u003eExplore Katy Milkman's collection of writings to discover a treasure trove of knowledge that bridges science and nature, providing valuable insights for anyone eager to harness the power of behavioural science to improve their life. Whether you're a student of the discipline or simply curious about the science of human nature, Katy Milkman's work is an essential addition to your reading list.\u003c\/p\u003e\n\n\u003cp\u003eDive into Katy Milkman's collection and embark on a journey of learning and personal growth.\u003c\/p\u003e","products":[{"product_id":"how-to-change-by-katy-milkman-9781785043734","title":"How to Change","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe groundbreaking blueprint to help you and those around you to achieve super-human personal and professional goals, from the master of behaviour change.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eGame-changing. Katy Milkman shows in this book that we can all be a super human\u003c\/em\u003e - Angela Duckworth, bestselling author of \u003cem\u003eGrit\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHow to Change\u003c\/em\u003e is a powerful, groundbreaking blueprint to help you - and anyone you manage, teach or coach - to achieve personal and professional goals, from the master of human nature and behaviour change and \u003cem\u003eChoiceology\u003c\/em\u003e podcast host Professor Katy Milkman.\u003c\/p\u003e\n\n\u003cp\u003eAward-winning Wharton Professor Katy Milkman has devoted her career to the study of behaviour change. An engineer by training, she approaches all challenges as problems to be solved and, with this mindset, has drilled into the roadblocks that prevent us from achieving our goals and breaking unwanted behaviours. The key to lasting change, she argues, is not to set ever more audacious goals or to foster good habits but to get your strategy right.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eHow to Change\u003c\/em\u003e, Milkman identifies seven human impulses, or 'problems', that commonly sabotage our attempts to make positive personal and professional change. Then, crucially, instead of getting you to do battle with these impulses, she shows you how to harness them and use these as driving forces to help instil new, positive behaviours - better, faster and more efficiently than you could imagine.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on her own original research, countless engaging case studies, and practical tools throughout to help you put her ideas into action, Milkman reveals a proven, inspiring path that can take you - once and for all - from where you are today to where you want to be.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":46342635028716,"sku":"9781785043734","price":22.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/15052173482823.jpg?v=1743927774"}],"url":"https:\/\/bookhero.pro\/collections\/katy-milkman.oembed","provider":"Book Hero","version":"1.0","type":"link"}