{"title":"Katja Wenger","description":"\u003cp\u003eExplore the innovative and insightful world of Katja Wenger, a distinguished author in the realm of Business \u0026amp; Entrepreneurship. Known for her profound expertise in the field of branded interactions, Katja Wenger offers readers a deep dive into the vital connection between brands and their audiences.\u003c\/p\u003e\n\n\u003cp\u003eKatja Wenger's works, including the notable \"Branded Interactions,\" provide essential guidance for professionals seeking to enhance their brand's engagement and influence. Her books are designed to equip readers with practical strategies and contemporary insights, empowering them to forge meaningful connections in today's competitive landscape.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are an aspiring entrepreneur, a seasoned business leader, or a curious learner, Katja Wenger’s collection is a treasure trove of knowledge. Each book presents valuable lessons that can help you navigate the complexities of branding and elevate your business interactions to new heights.\u003c\/p\u003e\n\n\u003cp\u003eJoin Katja Wenger on a journey of discovery where creativity meets strategy, and let her books inspire you to rethink and redesign your approach to brand management. Delve into her collection today and transform the way you engage with your audience.\u003c\/p\u003e","products":[{"product_id":"branded-interactions-by-marco-spies-9780500023709","title":"Branded Interactions","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDigital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of the interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing.\u003c\/p\u003e\n\n\u003cp\u003eThe importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots, and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.\u003c\/p\u003e\n\n\u003cp\u003eThis extensively updated edition of \u003ci\u003eBranded Interactions\u003c\/i\u003e is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.\u003c\/p\u003e\n\n\u003cp\u003ePacked with real-world examples from brands like Google, Amazon, and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project. It incorporates brand strategy at every stage while remaining flexible to leave room for creativity.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46719122276588,"sku":"9780500023709","price":145.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/57953482366.jpg?v=1754543252"}],"url":"https:\/\/bookhero.pro\/collections\/katja-wenger.oembed","provider":"Book Hero","version":"1.0","type":"link"}