{"title":"Katie King","description":"\u003cp\u003eDiscover the insightful works of Katie King, a renowned expert in the realm of Business and Entrepreneurship. Katie's books offer a deep dive into the innovative intersection of artificial intelligence and business strategies, making complex concepts accessible and actionable for professionals across industries.\u003c\/p\u003e\n\n\u003cp\u003eIn her bestselling book, \u003cem\u003eAI Strategy for Sales and Marketing\u003c\/em\u003e, Katie explores how artificial intelligence can transform traditional business practices, empowering sales and marketing professionals to leverage cutting-edge technology for competitive advantage. Through practical advice and real-world examples, she sheds light on the integration of AI into business strategies, revealing the potential for enhanced efficiency and growth.\u003c\/p\u003e\n\n\u003cp\u003eKatie King's contributions are not just instructional but visionary, providing readers with the knowledge to navigate the evolving landscape of digital business. Whether you're a seasoned entrepreneur or a curious strategist, Katie's books are essential reading for anyone looking to stay ahead in the dynamic world of business.\u003c\/p\u003e\n\n\u003cp\u003eExplore the collection today and unlock the power of AI-driven strategies with Katie King's expert guidance.\u003c\/p\u003e","products":[{"product_id":"ai-strategy-for-sales-and-marketing-by-katie-king-9781398622333","title":"AI Strategy for Sales and Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIn today's rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing and sales departments. Yet, many professionals struggle to effectively scale and strategise these technologies.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis comprehensive guide presents a cutting-edge framework for leveraging AI to enhance customer-centricity and drive sales growth for senior marketing professionals and leaders. Grounded in the latest research and industry insights, it offers actionable strategies to create immediate value while building a foundation for future success.\u003c\/p\u003e\n\n\u003cp\u003eKey topics include advanced personalisation techniques, AI-driven upskilling for marketing teams, seamless omnichannel customer experiences, and ethical AI implementation to foster consumer trust.\u003c\/p\u003e\n\n\u003cp\u003eThis new edition includes new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, the introduction of the AI Playbook framework, and updates to the ethical landscape globally. Featuring exclusive interviews with industry leaders and in-depth real-world examples from global powerhouses including L'Oreal, Mediahawk, Datacom, Salesforce, and Singapore Bank UOB, this book provides a roadmap for AI adoption across various sectors and roles.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to optimise your current AI capabilities or embark on a transformative AI journey, \u003cem\u003eAI Strategy for Sales and Marketing\u003c\/em\u003e is your essential guide to harnessing the full potential of artificial intelligence in today's competitive business environment.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871301882092,"sku":"9781398622333","price":86.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26677183482685.jpg?v=1759874789"}],"url":"https:\/\/bookhero.pro\/collections\/katie-king.oembed","provider":"Book Hero","version":"1.0","type":"link"}