{"title":"Kathleen Allen","description":"\u003cp\u003eWelcome to the Kathleen Allen collection, where business acumen meets accessible guidance. Kathleen Allen is a distinguished author whose expertise shines through in her engaging and insightful works. Featuring titles such as \u003cem\u003eComplete MBA For Dummies\u003c\/em\u003e and \u003cem\u003eEntrepreneurship For Dummies\u003c\/em\u003e, her books are a cornerstone for anyone keen on mastering the essentials of business and entrepreneurship.\u003c\/p\u003e\n\n\u003cp\u003eKathleen Allen provides a clear and concise pathway into the often complex world of business studies. Whether you are an aspiring entrepreneur or looking to enhance your knowledge with a comprehensive understanding of MBA concepts, her books cater to all. They demystify intricate topics, making them approachable for both beginners and seasoned professionals.\u003c\/p\u003e\n\n\u003cp\u003eHer style is educational yet conversational, ensuring that readers not only learn but enjoy the journey. With Allen's guidance, dive into the core principles of setting up a successful business, managing effectively, and understanding the strategic elements that drive success. Discover the essential tools you need to thrive in today's competitive business environment with Kathleen Allen's insightful writings.\u003c\/p\u003e","products":[{"product_id":"complete-mba-for-dummies-by-kathleen-allen-9780470194294","title":"Complete MBA For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eYour guide to understanding the basics of an MBA\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWant to get an MBA? \u003cem\u003eThe Complete MBA For Dummies, 2\u003csup\u003end\u003c\/sup\u003e Edition\u003c\/em\u003e, is the practical, plain-English guide that covers all the basics of a top-notch MBA programme, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.\u003c\/p\u003e\n\n\u003cp\u003eThis fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognise and reward your employees, analyse financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principles of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionised everything from manufacturing to marketing. Discover how to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eKnow and respond to your customers’ needs\u003c\/li\u003e\n    \u003cli\u003eHandle budgets and forecasts\u003c\/li\u003e\n    \u003cli\u003eRecruit and retain top people\u003c\/li\u003e\n    \u003cli\u003eEstablish and run employee teams\u003c\/li\u003e\n    \u003cli\u003eUse Sarbanes-Oxley to your company’s advantage\u003c\/li\u003e\n    \u003cli\u003eNegotiate with the best of them\u003c\/li\u003e\n    \u003cli\u003eBuild long-term relationships with clients\u003c\/li\u003e\n    \u003cli\u003eAvoid common managerial mistakes\u003c\/li\u003e\n    \u003cli\u003eImprove cash flow\u003c\/li\u003e\n    \u003cli\u003eMarket your products and services\u003c\/li\u003e\n    \u003cli\u003eMake the most of your advertising dollar\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOnce you know what an MBA knows, the sky’s the limit. Read \u003cem\u003eThe Complete MBA For Dummies, 2\u003csup\u003end\u003c\/sup\u003e Edition\u003c\/em\u003e, and watch your career take off!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854290768108,"sku":"9780470194294","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10707493482355.jpg?v=1759239862"},{"product_id":"entrepreneurship-for-dummies-by-kathleen-allen-9781119912637","title":"Entrepreneurship For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eThe perfect resource for your journey to start a business\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eEntrepreneurship For Dummies\u003c\/i\u003e is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers’ needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch.\u003c\/p\u003e\n\n\u003cp\u003eIn classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUnderstand the process of starting a business, from beginning to end\u003c\/li\u003e\n    \u003cli\u003eComplete the necessary planning and meet legal requirements, without the headache\u003c\/li\u003e\n    \u003cli\u003eGet expert tips and tricks on funding your idea and bringing your product or service to market\u003c\/li\u003e\n    \u003cli\u003eBuild the foundation you need to keep your business thriving and growing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ci\u003eEntrepreneurship For Dummies\u003c\/i\u003e supports you as you travel along the road to success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854479413484,"sku":"9781119912637","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/eddceff50a53f3e379511b835baeddce.jpg?v=1759269590"}],"url":"https:\/\/bookhero.pro\/collections\/kathleen-allen.oembed","provider":"Book Hero","version":"1.0","type":"link"}