{"title":"Kate Schaefer","description":"\u003cp\u003e\u003cstrong\u003eKate Schaefer\u003c\/strong\u003e offers insightful and accessible works that delve into the dynamics of modern consumer behaviour and technology. Her books explore themes such as digital engagement and the evolving landscape of shopping in contemporary society.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for readers interested in \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e, her writing combines clear explanations with thought-provoking analysis, making complex topics approachable for a broad audience keen to understand the impact of digital trends.\u003c\/p\u003e","products":[{"product_id":"swipe-scan-shop-by-kate-schaefer-9781350092877","title":"Swipe, Scan, Shop","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eSuccessful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer’s beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.\u003c\/p\u003e\n\n\u003cp\u003eWith company highlights from brands such as Amazon Go, FIT:MATCH, and Sephora, \u003cem\u003eSwipe, Scan, Shop\u003c\/em\u003e shows how fashion retailers are embracing the omnichannel retail experience by using virtual and augmented reality, beacon technologies, and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.\u003c\/p\u003e\n\n\u003cp\u003eWith a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47598752956652,"sku":"9781350092877","price":72.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350092877-swipe-scan-shop.jpg?v=1777969681"}],"url":"https:\/\/bookhero.pro\/collections\/kate-schaefer.oembed","provider":"Book Hero","version":"1.0","type":"link"}