{"title":"Kara Swisher","description":"\u003cp\u003e\u003cstrong\u003eKara Swisher\u003c\/strong\u003e is a renowned American journalist, author, and one of the most influential voices in technology and digital media. Known for her sharp insights and no-nonsense interviewing style, Kara brings a wealth of knowledge and expertise to her writing. She has a keen ability to dissect complex technological concepts and present them in an engaging and accessible manner.\u003c\/p\u003e\n\n\u003cp\u003eOne of her notable works, \u003cem\u003eBurn Book\u003c\/em\u003e, delves into the challenges and triumphs of the tech industry, offering readers an incisive look at the world of innovation and its impact on society. Positioned in the Science \u0026amp; Nature category, Kara’s books are essential reads for anyone interested in understanding the nuances of the digital age.\u003c\/p\u003e\n\n\u003cp\u003eIf you’re eager to explore the intersection of technology and culture through the lens of an expert, Kara Swisher’s collection offers an enlightening journey into the future of science and nature.\u003c\/p\u003e","products":[{"product_id":"burn-book","title":"Burn Book","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFrom award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting of the tech industry and its founders who wanted to change the world but broke it instead.\u003c\/p\u003e\n\n\u003cp\u003eWhile tech titans bragged they would \"move fast and break things,\" Kara Swisher was moving faster and breaking news. Covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the truth of this new world order. Her consistent scoops drove one CEO to accuse her of \"listening in the heating ducts\" and for Facebook's Sheryl Sandberg to once say: \"It is a constant joke in the Valley when people write memos for them to say, 'I hope Kara never sees this.'\"\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBurn Book\u003c\/em\u003e is part memoir, part history and, most of all, a necessary recounting of tech's most powerful players. This is the inside story we've all been waiting for of modern Silicon Valley and the biggest boom in wealth creation in the history of the world.\u003c\/p\u003e\n\n\u003cp\u003eWhile still in college, Swisher got her start at The Washington Post, where she became one of the few people in journalism interested in the emerging field of tech. She was among the first to recognise the potential of the internet, accurately predicting that \"everything that could be digitised, would be digitised.\" She went on to work for The Wall Street Journal, joining with Walt Mossberg to start the groundbreaking AllThingsD conference, as well as pioneering online tech sites.\u003c\/p\u003e\n\n\u003cp\u003eIt's only a slight exaggeration to say Swisher has interviewed everyone. Steve Jobs, Jeff Bezos, Elon Musk, Bill Gates, Bob Iger, Larry Page and Sergey Brin, Meg Whitman, Peter Thiel, and Mark Zuckerberg are just a few who Swisher made sweat—figuratively and, in one famous case, literally.\u003c\/p\u003e\n\n\u003cp\u003eDespite the damage she chronicles, Swisher remains optimistic about tech's potential to help solve problems and not just create them. She calls upon the industry to make better, more thoughtful choices, even as a new set of powerful AI tools are poised to change the world yet again. At its heart, this book is a love story to, for, and about tech from someone who knows it better than anyone.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBurn Book\u003c\/em\u003e includes soaring tales of innovation and brilliant entrepreneurs, as well as Silicon Valley's much more complex history of striving, success, and failure. The book details how the commercial internet came into being and how, for all it has given the world, it now sits at the centre of global power, creating a clear and present danger to humanity.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":45711151431916,"sku":"9780349442136","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780349442136.jpg?v=1725972554"}],"url":"https:\/\/bookhero.pro\/collections\/kara-swisher.oembed","provider":"Book Hero","version":"1.0","type":"link"}