{"title":"Julie Atherton","description":"\u003cp\u003eJulie Atherton’s works delve into the evolving landscape of business and entrepreneurship, with a particular focus on the power of digital platforms. Readers will find insightful guidance on navigating social media, crafting effective strategies, and leveraging online tools to grow and sustain a modern business.\u003c\/p\u003e\n\n\u003cp\u003eThrough clear, practical advice, her books offer invaluable resources for entrepreneurs and professionals eager to deepen their understanding of digital marketing. Whether you are starting out or seeking to refine your approach, her writing provides thoughtful perspectives on contemporary business challenges.\u003c\/p\u003e","products":[{"product_id":"social-media-strategy-by-julie-atherton-9781398629455","title":"Social Media Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLearn how to optimise your social media strategy for sustainable, scalable, and performance-led business growth.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSocial Media Strategy\u003c\/em\u003e by \u003cstrong\u003eJulie Atherton\u003c\/strong\u003e is a best-selling guide for senior marketing professionals who need to align social media investment with commercial outcomes and long-term brand value. As digital channels fragment and search behaviour increasingly shifts towards AI-powered tools and social platforms, many organisations struggle to translate activity into consistent results.\u003c\/p\u003e\n\n\u003cp\u003eThis book provides a clear, structured framework for planning, executing, and measuring social media strategy in complex, multi-channel environments. It includes new insight into the role of social platforms such as Reddit as discovery engines, the strategic value of brand communities, and the evolving skillsets required across modern marketing teams.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSelect and optimise channels across organic, paid, and emerging platforms\u003c\/li\u003e\n  \u003cli\u003eMeasure and interpret social media activity into actionable data insights\u003c\/li\u003e\n  \u003cli\u003eBuild and manage diversified influencer and community ecosystems\u003c\/li\u003e\n  \u003cli\u003eGenerate brand visibility across social and search platforms, including AI and Reddit\u003c\/li\u003e\n  \u003cli\u003eAcquire and develop skillsets needed across marketing teams\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith practical frameworks, downloadable resources, and real-world examples, \u003cem\u003eSocial Media Strategy\u003c\/em\u003e gives senior leaders the clarity, confidence, and structure needed to maximise social media's contribution to sustainable business growth.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThemes include:\u003c\/strong\u003e social media strategy, digital marketing leadership, AI and social search, influencer management, brand communities, performance measurement.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":67807673090284,"sku":"9781398629455","price":137.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398629455-social-media-strategy-1.jpg?v=1792526575"}],"url":"https:\/\/bookhero.pro\/collections\/julie-atherton.oembed","provider":"Book Hero","version":"1.0","type":"link"}