{"title":"Josh Kaufman","description":"\u003cp\u003eJosh Kaufman is a renowned author known for his expertise in business, entrepreneurship, and personal development. With a knack for breaking down complex subjects into easily digestible insights, his books are invaluable resources for anyone looking to excel in their personal and professional lives.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is \u003cem\u003eThe First 20 Hours\u003c\/em\u003e, a practical guide to learning new skills rapidly. For those venturing into the world of business, \u003cem\u003eThe Personal MBA\u003c\/em\u003e and its updated version, \u003cem\u003eThe Personal MBA 10th Anniversary Edition\u003c\/em\u003e, provide comprehensive knowledge on essential business concepts without the high cost of traditional business schools.\u003c\/p\u003e\n\n\u003cp\u003eJosh Kaufman’s books are a must-read for aspiring entrepreneurs, business professionals, and anyone keen on personal development. Dive into his collection to unlock the secrets of success and productivity.\u003c\/p\u003e","products":[{"product_id":"the-first-20-hours","title":"The First 20 Hours","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDo you have an insatiable curiosity or an unfulfilled passion for learning new skills? Perhaps you’ve always wanted to paint a masterpiece, start your own business, or even fly an aeroplane. \u003cem\u003eThe First 20 Hours\u003c\/em\u003e by Josh Kaufman is your definitive guide to achieving proficiency in any new skill in just twenty hours of focused effort.\u003c\/p\u003e\n\n\u003cp\u003eWritten by the author of the international bestseller \u003cem\u003eThe Personal MBA\u003c\/em\u003e, this book demystifies the process of rapid skill acquisition. Kaufman lays out a systematic approach to deconstructing complex skills into manageable tasks, maximising efficiency through smart time management, and creatively solving any unexpected problems that arise. His methods are rooted in cognitive psychology and operational management, ensuring that you gain not just theory but actionable steps to mastery.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe First 20 Hours\u003c\/em\u003e provides insightful case studies and entertaining anecdotes, demonstrating how the author himself has successfully applied these techniques to learn a range of unfamiliar skills—everything from yoga to programming to windsurfing. Through this engaging narrative, readers will discover the practical and enjoyable ways to master new abilities and unlock hidden potential.\u003c\/p\u003e\n\n\u003cp\u003eKaufman’s innovative strategy helps you overcome the initial barriers to learning, making the process less daunting and more fun. He emphasises the importance of consistent practice, setting achievable goals, and maintaining a sense of curiosity and enthusiasm throughout your learning journey.\u003c\/p\u003e\n\n\u003cp\u003eWhether you’re a professional looking to gain an edge, a hobbyist eager to explore new interests, or someone simply seeking self-improvement, \u003cem\u003eThe First 20 Hours\u003c\/em\u003e equips you with the tools and confidence to learn anything quickly and efficiently. Dive into this transformative read and discover how you, too, can become a jack-of-all-trades.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45747382223084,"sku":"9780670921928","price":24.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780670921928.jpg?v=1726702035"},{"product_id":"the-personal-mba","title":"The Personal MBA","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eThe Personal MBA\u003c\/i\u003e by Josh Kaufman is an essential guide for anyone aspiring to master the core principles of business without the financial burden and time investment required by traditional business schools. In this comprehensive volume, Kaufman delivers a wealth of knowledge drawn from the best business books, courses, and experience to give readers a crystal-clear introduction to business fundamentals.\u003c\/p\u003e\n\n\u003cp\u003eCelebrating its 10th anniversary edition, \u003ci\u003eThe Personal MBA\u003c\/i\u003e continues to underscore the idea that true leaders shape their own destinies rather than relying solely on formal education. With an emphasis on practicality over academic theories, Kaufman addresses the growing impracticality of MBA degrees from elite institutions like Harvard and Wharton. Today’s business environment demands real-world skills that go beyond the traditional PowerPoint presentations and outdated models taught in many MBA programs.\u003c\/p\u003e\n\n\u003cp\u003eSince its initial publication, \u003ci\u003eThe Personal MBA\u003c\/i\u003e has been a game-changer, providing hundreds of thousands of readers with powerful business insights. Kaufman introduces readers to crucial topics such as entrepreneurship, marketing, sales, negotiation, operations, productivity, and systems design—all distilled into easily digestible concepts.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eThe Personal MBA\u003c\/b\u003e explains key ideas such as:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cb\u003eThe Iron Law of the Market:\u003c\/b\u003e Understand why the success of any business is limited by the size and quality of the market it serves, and learn strategies to identify large, eager markets.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eThe 12 Forms of Value:\u003c\/b\u003e Discover that products and services are just two of the twelve ways you can create and deliver value to your customers, expanding your approach to generating business success.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eOption Fatigue:\u003c\/b\u003e Learn why offering consumers three choices instead of thirty increases the likelihood of a purchase, and how to apply this principle to streamline your sales strategy.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eEntropy:\u003c\/b\u003e Find out why over-focusing on creating new products and systems can lead to business failure, and how to maintain a balance that keeps your business resilient and adaptive.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith \u003ci\u003eThe Personal MBA\u003c\/i\u003e, you can bypass years of inefficacious group work, convoluted financial models, and substantial student loans. Instead, you will acquire the vital skills and tools necessary to stand among today's business leaders. This book is your ticket to acquiring a world-class business education that is both accessible and impactful, empowering you to achieve your entrepreneurial goals with confidence and competence.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45747685064940,"sku":"9780670919536","price":24.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780670919536.jpg?v=1726705096"},{"product_id":"the-personal-mba-10th-anniversary-edition","title":"The Personal MBA 10th Anniversary Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMany people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few crucial ideas and principles. The Personal MBA 10th Anniversary Edition by Josh Kaufman proves that anyone can master these essential business skills without the time and financial commitment required for a traditional business school education. This book distils the core principles taught at top business schools around the globe into an accessible and comprehensive guide.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Personal MBA 10th Anniversary Edition\u003c\/i\u003e provides an extensive overview of the fundamentals of every major business topic, including entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management—all consolidated into one thorough volume. With a focus on practical techniques and actionable advice, this edition offers enhancements and updates to keep current with today’s dynamic business environment.\u003c\/p\u003e\n\n\u003cp\u003eWithin the pages of this landmark edition, you will explore concepts such as:\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eThe 5 Parts of Every Business\u003c\/b\u003e - Understand and improve any business, large or small, by focusing on five fundamental areas: Value Creation, Marketing, Sales, Value Delivery, and Finance. Mastery of these domains is essential for sustained business success.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eThe 12 Forms of Value\u003c\/b\u003e - Discover that products and services are just the beginning. There are twelve distinct ways to create value for your customers, including shared resources, subscriptions, and consultancy, which can unlock new opportunities and revenue streams.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e4 Methods to Increase Revenue\u003c\/b\u003e - Learn the only four ways to boost your business' income: increasing the number of customers, the average transaction size, the frequency of transactions per customer, and raising prices. Understanding these methods can drive strategic decisions and growth.\u003c\/p\u003e\n\n\u003cp\u003eBusiness degrees are often a poor investment, but business skills are always invaluable, irrespective of how you acquire them. Credentials alone do not define success; competence, insight, and the ability to implement what you learn create true value.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Personal MBA\u003c\/i\u003e is designed to help you do great work, make astute decisions, and fully realise your potential, no matter your profession or career aspirations. By demystifying complex business concepts and presenting them in a straightforward manner, Josh Kaufman provides you with the tools needed to thrive in the business world with confidence and expertise.\u003c\/p\u003e\n\n\u003cp\u003eEquip yourself with the knowledge to enhance your career, initiate and grow a thriving business, and seize the opportunities around you with \u003ci\u003eThe Personal MBA 10th Anniversary Edition\u003c\/i\u003e. Transform your approach to business and make informed, strategic decisions that will drive your success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45747691028716,"sku":"9780525543022","price":52.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780525543022.jpg?v=1726705172"}],"url":"https:\/\/bookhero.pro\/collections\/josh-kaufman.oembed","provider":"Book Hero","version":"1.0","type":"link"}