{"title":"Joseph Sassoon","description":"\u003cp\u003eWelcome to our Joseph Sassoon collection, where history meets masterful storytelling. Joseph Sassoon, a distinguished historian and professor, brings to life the fascinating narratives that have shaped our world. His works offer meticulously researched insights into historic events and figures, making them perfect reads for history enthusiasts and keen learners alike.\u003c\/p\u003e\n\n\u003cp\u003eAmong his acclaimed works, \u003cem\u003eThe Global Merchants\u003c\/em\u003e stands out as a remarkable exploration of the Sassoon family, known as the \"Rothschilds of the East\". This book delves into their extraordinary rise and enduring impact on global trade, providing a captivating glimpse into their business empire and its influence on modern history.\u003c\/p\u003e\n\n\u003cp\u003eSassoon's writing not only informs but also engages readers, drawing them into the intricate tapestry of past events that continue to shape contemporary narratives. Whether you're a history buff or simply curious about the forces that have moulded our world, Joseph Sassoon's books are essential additions to your collection.\u003c\/p\u003e","products":[{"product_id":"the-global-merchants-by-joseph-sassoon-9780241388655","title":"The Global Merchants","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe astonishing story of the Sassoons, one of the nineteenth century's pre-eminent commercial families and 'the Rothschilds of the East'.\u003c\/p\u003e\n\n\u003cp\u003eThe Sassoons were one of the great business dynasties of the nineteenth century, as eminent as traders as the Rothschilds were bankers. \u003cem\u003eThe Global Merchants\u003c\/em\u003e reveals the secrets behind the family's phenomenal success—how a handful of Jewish exiles from Ottoman Baghdad forged a mercantile juggernaut from their new home in colonial Bombay, the vast network of agents, informants, and politicians they built, and the way they came to bridge East and West, culturally as well as commercially.\u003c\/p\u003e\n\n\u003cp\u003eThrough the lives these ambitious figures built for themselves, the reader is drawn into a captivating world of politics and power, innovation and intrigue, high society and empire. \u003cem\u003eThe Global Merchants\u003c\/em\u003e is thus at once a portrait of a single family and a panorama of the hundred and thirty years of their prominence—from the Opium Wars to the American Civil War, the establishment of the British Raj to India's independence. Together, these give a fresh perspective on one of the defining forces of their age and the present—globalisation. The Sassoons were variously its agents, advocates, and casualties, and watching them moving through the world, we perceive the making of our own.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46343666860268,"sku":"9780241388655","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/25685883482273.jpg?v=1744002704"}],"url":"https:\/\/bookhero.pro\/collections\/joseph-sassoon.oembed","provider":"Book Hero","version":"1.0","type":"link"}