{"title":"Jonathan Goodman","description":"\u003cp\u003eWelcome to the Jonathan Goodman collection, where business acumen meets entrepreneurial spirit. Dive into the insights and expertise of Jonathan Goodman, a revered author in the realms of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. Known for his engaging writing style and clarity of thought, Goodman offers practical guidance for readers looking to excel in their professional journeys.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is \u003cstrong\u003eThe Obvious Choice\u003c\/strong\u003e, a must-read for anyone aspiring to make informed and impactful decisions in the business world. Goodman's books are crafted to inspire both budding entrepreneurs and seasoned professionals, providing them with the tools needed to thrive in competitive landscapes.\u003c\/p\u003e\n\n\u003cp\u003eExplore this collection to elevate your understanding of business strategies and entrepreneurial success, as Goodman's insights help you unlock your potential and navigate the complexities of modern commerce with confidence.\u003c\/p\u003e","products":[{"product_id":"the-obvious-choice-by-jonathan-goodman-9781400249138","title":"The Obvious Choice","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e\"A much-needed guide to winning in business as a human in an all-too online world.\" – \u003cem\u003eEntrepreneur\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTrying to win the internet is a gloriously inefficient way to build a business.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eNo matter your goals, \u003cem\u003eThe Obvious Choice\u003c\/em\u003e offers 15 essential lessons on profit and success that are timeless because they prioritise the humans who buy from you and not erratic and temperamental algorithms.\u003c\/p\u003e\n\n\u003cp\u003eJonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding \u003cem\u003eyour\u003c\/em\u003e customers.\u003c\/p\u003e\n\n\u003cp\u003eBacked by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. Start-ups and established organisations alike have bought into the misguided idea that they need to become \"famous on the internet\" just to make a few sales.\u003c\/p\u003e\n\n\u003cp\u003eIf you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.\u003c\/p\u003e\n\n\u003cp\u003eThis book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.\u003c\/p\u003e\n\n\u003cp\u003eSpecifically, you'll learn how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBuild trust in business relationships through community, specificity, and familiarity.\u003c\/li\u003e\n  \u003cli\u003eApply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).\u003c\/li\u003e\n  \u003cli\u003eImprove profitability by cutting out the work not worth doing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAlgorithms change, humans don't.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eNo matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.\u003c\/p\u003e\n\n\u003cp\u003eFilled with frameworks, entertaining stories, and admittedly bad-Dad jokes, \u003cem\u003eThe Obvious Choice\u003c\/em\u003e is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.\u003c\/p\u003e\n\n\u003cp\u003eBuy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":46452715454700,"sku":"9781400249138","price":39.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14859443482686.jpg?v=1747615964"},{"product_id":"unhinged-habits-by-jonathan-goodman-9781400253432","title":"Unhinged Habits","description":"\u003cbr\u003e \u003cp\u003eBreak bad habits and build your rich life by mastering the art of strategic subtraction.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eUnhinged Habits\u003c\/em\u003e will revolutionize your relationship to work, money, and even adult friendship.\u003c\/p\u003e\u003cp\u003eRead \u003cem\u003eUnhinged Habits \u003c\/em\u003eif:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eYour calendar’s packed, yet you feel like you're missing what matters.\u003c\/li\u003e\n\u003cli\u003eYou've bought things meant to bring happiness, but the satisfaction didn't last.\u003c\/li\u003e\n\u003cli\u003eYou suspect you're living someone else's definition of success rather than your own.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWe’re all habitual by nature. We fall into patterns and get stuck. We form habits and never question them.\u003c\/p\u003e\u003cp\u003eSome habits propel us forward. Others can work against us over time.\u003c\/p\u003e\u003cp\u003eThe key Get the order right. Balance short-term desires with long-term planning. Set yourself up for a bright future without missing the magic in the present.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eUnhinged Habits\u003c\/em\u003e pushes back against slow and incremental progress in the pursuit of some faceless, better future. Lots of people are consistent, yet few get ahead. What’s missing are intermittent bouts of unhinged intensity.\u003c\/p\u003e\u003cp\u003eThis is a book about wanting a better life and going after it. Or be okay not having it. Both are fine. Just get out of the middle.\u003c\/p\u003e\u003cp\u003eFor over 13 years, Jonathan Goodman has challenged societal norms and built multi-million-dollar businesses, all while exploring over 30 countries with his family. In Unhinged Habits, Goodman shares the essential insights that freed him from conventional expectations. You will learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe 8:4 Rule. The counterintuitive seasonal approach that embraces unbalance to level up your relationships with people, money, and health.\u003c\/li\u003e\n\u003cli\u003eThe Explorer's Compass. A framework to break routine and rediscover wonder in your everyday life.\u003c\/li\u003e\n\u003cli\u003eThe Three Proxies of True Friendship. How to categorize your friends so you spend more time with the true ones and feel less guilt for letting others go.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBuckle up, because this book is going to break you out of the routines you’ve accepted as normal, but no longer serve you, so that you can finally live your definition of success.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Gardners Books Ltd","offers":[{"title":"Default Title","offer_id":47073338622188,"sku":"9781400253432","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/x1000_5833e289-b24c-481c-b4ab-83fac5419b33.jpg?v=1766003719"}],"url":"https:\/\/bookhero.pro\/collections\/jonathan-goodman.oembed","provider":"Book Hero","version":"1.0","type":"link"}