{"title":"Jon Gertner","description":"\u003cp\u003eDiscover the captivating works of Jon Gertner, a distinguished author and journalist renowned for his engaging and insightful narratives. His works often delve into the realms of science, technology, and innovation, offering readers a fascinating exploration of these fields.\u003c\/p\u003e\n\n\u003cp\u003eOne of his most acclaimed books, \u003cem\u003eThe Idea Factory\u003c\/em\u003e, provides a riveting chronicle of Bell Labs, one of the most important innovation centres in American history. Gertner's meticulous research and compelling storytelling bring to life the incredible breakthroughs and the brilliant minds behind them.\u003c\/p\u003e\n\n\u003cp\u003eWith a style that is both informative and accessible, Jon Gertner's books are perfect for anyone interested in the history of technology, scientific discoveries, and the stories of the visionaries who have shaped our modern world. Explore our collection and get inspired by the extraordinary tales of human ingenuity that Gertner so masterfully captures.\u003c\/p\u003e","products":[{"product_id":"the-idea-factory","title":"The Idea Factory","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Idea Factory\u003c\/em\u003e by Jon Gertner is a captivating and meticulously researched chronicle of the most influential hub of technological innovation in the 20th century: Bell Laboratories. This riveting narrative takes readers from Bell Labs' modest beginnings in the 1920s to its dissolution in the 1980s when it stood as the research and development wing of AT\u0026amp;T. The book delves into the groundbreaking inventions that originated from this industrial powerhouse, such as the transistor, the laser, digital communications, and cellular telephony—technologies that have fundamentally shaped modern life.\u003c\/p\u003e\n\n\u003cp\u003eAt its core, \u003cem\u003eThe Idea Factory\u003c\/em\u003e revolves around the remarkable lives and contributions of a select group of brilliant and eccentric scientists and engineers, including Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker. These visionaries, working within the collaborative and boundary-pushing environment of Bell Labs, pioneered many foundational concepts in technological innovation and research management. Gertner provides an intricate portrayal of these individuals, illustrating not just their achievements but also their unique personalities and the collaborative spirit that drove their work.\u003c\/p\u003e\n\n\u003cp\u003eGertner's narrative is enriched with vivid anecdotes and in-depth analyses, bringing the reader into the heart of Bell Labs where seminal ideas were conceived and executed. The book not only traces the origins of key inventions but also offers a panoramic view of American history and the evolution of modern technology. It's a tale of intellectual daring, scientific rigour, and the relentless pursuit of progress.\u003c\/p\u003e\n\n\u003cp\u003eAs the drive to invent becomes increasingly critical in today's world, \u003cem\u003eThe Idea Factory\u003c\/em\u003e provides invaluable insights into how innovation can be fostered and the many challenges that must be overcome. Gertner's exploration into the culture and methodologies of Bell Labs offers lessons still relevant to contemporary research and development practices.\u003c\/p\u003e\n\n\u003cp\u003e\"Filled with colourful characters and inspiring lessons, \u003cem\u003eThe Idea Factory\u003c\/em\u003e explores one of the most critical issues of our time—What causes innovation?\" - Walter Isaacson, \u003cem\u003eThe New York Times Book Review\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"Compelling... Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.\" - \u003cem\u003eThe Wall Street Journal\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eFor those fascinated by the history of technology, innovation, and the stories of the minds that fuelled these advancements, \u003cem\u003eThe Idea Factory\u003c\/em\u003e is an indispensable read. It eloquently connects past innovations with present-day technological challenges and offers a reflective look at the process of innovation itself.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45658221019372,"sku":"9780143122791","price":52.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780143122791.jpg?v=1724850571"}],"url":"https:\/\/bookhero.pro\/collections\/jon-gertner.oembed","provider":"Book Hero","version":"1.0","type":"link"}