{"title":"John Westwood","description":"\u003cp\u003eDiscover the insightful works of \u003cem\u003eJohn Westwood\u003c\/em\u003e, a renowned author celebrated for his contributions to the Business \u0026amp; Entrepreneurship genre. Westwood has a knack for transforming complex business concepts into engaging, accessible content that caters to both budding entrepreneurs and seasoned professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eAmong his admired publications is the essential guide, \u003cem\u003eHow to Write a Marketing Plan\u003c\/em\u003e, which breaks down the intricacies of crafting effective marketing strategies. Westwood’s expertise in strategic planning and marketing principles shines through, making this book an indispensable resource for anyone looking to elevate their business acumen.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're embarking on your entrepreneurial journey or seeking to refine your business strategies, John Westwood’s expertise offers a wealth of knowledge and practical advice to empower your professional growth.\u003c\/p\u003e","products":[{"product_id":"how-to-write-a-marketing-plan-by-john-westwood-9781398619739","title":"How to Write a Marketing Plan","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting, and implementing the plan.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eHow to Write a Marketing Plan\u003c\/strong\u003e\u003c\/em\u003e includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce, and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe Creating Success series of books...\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eUnlock vital skills, power up your performance, and get ahead with the bestselling \u003cem\u003e\u003cstrong\u003eCreating Success\u003c\/strong\u003e\u003c\/em\u003e series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice, and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals, and create lasting success in your career.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854596690156,"sku":"9781398619739","price":33.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398619739.jpg?v=1759248475"}],"url":"https:\/\/bookhero.pro\/collections\/john-westwood.oembed","provider":"Book Hero","version":"1.0","type":"link"}