{"title":"John Brooks","description":"\u003cp\u003eDiscover the insightful works of John Brooks, a master storyteller renowned for his deep dives into the world of finance and business. Known for his engaging prose and thorough research, Brooks brings a distinctive narrative flair to topics that might otherwise seem daunting. His books offer more than just facts – they unfold the complexities of the financial world through riveting tales that captivate and educate readers.\u003c\/p\u003e\n\n\u003cp\u003eAmong his acclaimed works, \u003cem\u003eBusiness Adventures\u003c\/em\u003e stands out as a timeless collection of case studies from the world of commerce and finance. Originally published in the 1960s, this book remains relevant today, providing lessons on how businesses can succeed or fail based on human factors and market forces.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eOnce in Golconda\u003c\/em\u003e, Brooks explores the intriguing history of Wall Street in the 1920s and 30s, bringing to life the dramatic rise and fall of the stock market during the era. His storytelling weaves historical detail with the allure of high-stakes drama, offering readers a vivid picture of a transformative time in financial history.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Go-Go Years\u003c\/em\u003e continues Brooks' tradition of insightful exploration, delving into the stock market exuberance of the 1960s. Through engaging narratives, he sheds light on the influential figures and groundbreaking innovations that shaped the bustling period of technological and economic change.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for enthusiasts of Business \u0026amp; Entrepreneurship, Biography \u0026amp; Memoir, or History \u0026amp; Military genres, John Brooks' books are a captivating invitation to explore the intricate and often unpredictable world of finance. His work continues to inspire new generations of readers with its timeless wisdom and engaging storytelling.\u003c\/p\u003e","products":[{"product_id":"business-adventures","title":"Business Adventures","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDelve into the captivating world of corporate life with \u003ci\u003eBusiness Adventures\u003c\/i\u003e by John Brooks, a timeless collection of twelve classic tales that explore the intricacies and drama of the business world in America. Brooks's masterful storytelling brings to life the defining moments of some of the most notable corporations, weaving in historic events with an engaging narrative style that keeps readers hooked from start to finish.\u003c\/p\u003e\n\n\u003cp\u003eFrom the rise and fall of companies like the Ford Motor Company's ill-fated Edsel and the meteoric ascent of Xerox, to the scandals that rocked General Electric and Texas Gulf Sulphur, each story is a fascinating exploration of the pivotal moments that shaped these iconic entities. Brooks captures the essence of these events, demonstrating how single incidents of fame or notoriety can define the trajectory of major corporations.\u003c\/p\u003e\n\n\u003cp\u003eJohn Brooks's insight is not confined to mere recounting of corporate achievements and downfalls; he delves into the human side of these stories, bringing out the drama, adventure, and personalities involved. His analysis of the 1962 market crash, the collapse of a renowned brokerage firm, and the ambitious efforts of American bankers to rescue the British pound reveal the inner workings and inherent volatility of the financial world.\u003c\/p\u003e\n\n\u003cp\u003eThis business classic, originally penned by Brooks for his loyal readership in the \u003ci\u003eNew Yorker\u003c\/i\u003e, transcends its time, offering lessons and reflections that remain pertinent in the contemporary corporate environment. Brooks’s engaging reportage, rich with critical detail and personality, offers a sense of history repeating itself, making \u003ci\u003eBusiness Adventures\u003c\/i\u003e not just a historical account but a window into the patterns and behaviours that define corporate life.\u003c\/p\u003e\n\n\u003cp\u003eLauded by influential personalities such as Bill Gates, who called it \"the best business book I've ever read\" in the \u003ci\u003eWall Street Journal\u003c\/i\u003e, and celebrated by the \u003ci\u003eNew York Times\u003c\/i\u003e as \"the Michael Lewis of his day,\" \u003ci\u003eBusiness Adventures\u003c\/i\u003e remains a must-read for anyone interested in understanding the forces at play in the business and financial sectors. Its stories, penned with wit and profound insight, offer valuable lessons and a riveting look into the world of high stakes and big business.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":45711152185580,"sku":"9781473611528","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781473611528_82f507ae-fb89-4b75-9fa7-8743cad4cc2f.jpg?v=1731464137"},{"product_id":"once-in-golconda-by-john-brooks-9780471357520","title":"Once in Golconda","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eOnce in Golconda\u003c\/em\u003e by John Brooks is a masterful account of one of history's most infamous financial dramas: the 1929 crash and its tumultuous aftermath. As noted in the foreword by Richard Lambert, Editor-in-Chief of The Financial Times, \"it's packed with parallels and parables for the modern reader.\"\u003c\/p\u003e\n\n\u003cp\u003eThis dramatic chronicle explores the breathtaking rise, devastating fall, and painstaking rebirth of Wall Street in the interwar years. John Brooks focuses on the lives and fortunes of some of the era's most memorable traders, bankers, boosters, and fraudsters. He vividly brings to life the ruthlessness, greed, and reckless euphoria of the 1920s bull market, the desperation before the crash of '29, and the bitterness that followed.\u003c\/p\u003e\n\n\u003cp\u003ePraise for \u003cem\u003eOnce in Golconda\u003c\/em\u003e includes Edmund Wilson's review in the New Yorker: \"A fast-moving, sophisticated account embracing the stock-market boom of the twenties, the crash of 1929, the Depression, and the coming of the New Deal. Its leitmotif is the truly tragic personal history of Richard Whitney, the aristocrat Morgan broker and head of the Stock Exchange, who ended up in Sing Sing.\"\u003c\/p\u003e\n\n\u003cp\u003eThe Wall Street Journal highlights how Brooks’s tale of dishonour, desperation, and the fall of the mighty \"takes on overtones of Greek tragedy, a king brought down by pride. Whitney's sordid history has been told before... But in Mr. Brooks's hands, the drama becomes freshly shocking.\"\u003c\/p\u003e\n\n\u003cp\u003eThe Saturday Review captures the essence of the era portrayed in \u003cem\u003eOnce in Golconda\u003c\/em\u003e: \"It's all there—the avarice of an era that favoured the rich; and the later anguish of myriads of speculators doomed by a bloated market, easy credit, and their own cupidity and stupidity.\"\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47072637288684,"sku":"9780471357520","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/22339753482355.jpg?v=1765121993"},{"product_id":"the-go-go-years-by-john-brooks-9780471357544","title":"The Go-Go Years","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe 1960s was one of Wall Street's most speculative eras. These were the years of growth and performance - of gunslingers, the youth revolution, mutual funds, new-issue stocks, creative accounting, Chinese money, and the conglomerates.\u003c\/p\u003e\n\n\u003cp\u003eIn this tumultuous environment, the multitudes of small investors thrived and multiplied, only later to diminish in the devastating market crashes of the 1970s.\u003c\/p\u003e\n\n\u003cp\u003eIn his book, \u003cem\u003eThe Go-Go Years\u003c\/em\u003e, Brooks chronicles this era while educating readers about the take-off growth sprees of Wall Street's 1960s and the crashes of the 1970s. He reminds today's investors that Wall Street has always been a source of hope, havoc, and hyperbole.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47072734806252,"sku":"9780471357544","price":73.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/22339993482355.jpg?v=1765128765"}],"url":"https:\/\/bookhero.pro\/collections\/john-brooks.oembed","provider":"Book Hero","version":"1.0","type":"link"}