{"title":"Jessica Lasky-Fink","description":"\u003cp\u003eJessica Lasky-Fink is a renowned author celebrated for her incisive works that bridge the gaps in understanding Politics \u0026amp; Current Affairs. With an exceptional ability to distil complex topics into accessible narratives, she has become a favourite among readers who seek enlightenment alongside engagement.\u003c\/p\u003e\n\n\u003cp\u003eJessica's collection, which includes acclaimed titles like \u003cem\u003eWriting for Busy Readers\u003c\/em\u003e, is characterised by its refreshing clarity and thought-provoking perspectives. Her books are ideal for those who find themselves short on time but abundant in curiosity, as they offer insightful overviews that encourage deeper exploration into significant political and societal issues.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an avid follower of contemporary politics or a newcomer eager to understand the current climate, Jessica Lasky-Fink's writings provide a valuable and accessible resource. Her works serve as both an introduction and a deep dive into the often complicated world of modern politics, making her books a must-have for any well-rounded, inquisitive reader.\u003c\/p\u003e","products":[{"product_id":"writing-for-busy-readers-by-todd-rogers-9781922585530","title":"Writing for Busy Readers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWe were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world?\u003c\/p\u003e\n\n\u003cp\u003eWhen \u003cem\u003eThe Elements of Style\u003c\/em\u003e and \u003cem\u003eOn Writing Well\u003c\/em\u003e were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition.\u003c\/p\u003e\n\n\u003cp\u003eTodd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUse fewer words\u003c\/li\u003e\n    \u003cli\u003eLower the reading level\u003c\/li\u003e\n    \u003cli\u003eUse formatting judiciously\u003c\/li\u003e\n    \u003cli\u003eMake the purpose clear for skimmers\u003c\/li\u003e\n    \u003cli\u003eEmphasise value for readers\u003c\/li\u003e\n    \u003cli\u003eMake responding as easy as possible\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIncluding many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.\u003c\/p\u003e\n\n\u003cp\u003e'Rogers and Lasky-Fink's research has fascinated me for a long time - and one of the reasons it's so great is because their writing is so readable. This book is an explanation about how to transform your own everyday writing so that it is easier to read, easier to write - and more likely to make a real difference in the world.'\u003cbr\u003e\n- Charles Duhigg, author of bestsellers \u003cem\u003eThe Power of Habit\u003c\/em\u003e and \u003cem\u003eSmarter Faster Better\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e'Amazing. The best book ever written on effective writing. It will change your life - and make the world a better place.'\u003cbr\u003e\n- Cass R. Sunstein, Harvard University, co-author of \u003cem\u003eNudge\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e'This book is a home run. It will teach readers the science of getting people to read and respond to messages. What could be more practical than that? This book will be a must read for everyone who communicates in writing ... And I cannot imagine a better pair of authors for this book either.'\u003cbr\u003e\n- Robert Cialdini, author of international bestseller \u003cem\u003eInfluence: the psychology of persuasion\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46557235216620,"sku":"9781922585530","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14266423482872.jpg?v=1750185254"}],"url":"https:\/\/bookhero.pro\/collections\/jessica-lasky-fink.oembed","provider":"Book Hero","version":"1.0","type":"link"}