{"title":"Jessica Eldridge","description":"\u003cp\u003eDiscover the insightful works of Jessica Eldridge, an influential author in the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. Her books serve as invaluable guides for both budding entrepreneurs and seasoned business professionals, offering a deep dive into innovative strategies and management practices.\u003c\/p\u003e\n\n\u003cp\u003eOne of her most acclaimed books, \u003cem\u003eExperiencing Design\u003c\/em\u003e, explores the intricate relationship between design thinking and business success. Eldridge's engaging writing style makes complex concepts accessible, providing practical insights that can be applied to real-world scenarios. With a knack for blending theory with practical application, her works inspire readers to rethink their approach to business challenges.\u003c\/p\u003e\n\n\u003cp\u003eJessica Eldridge's contributions to the field make her works a must-read for anyone looking to enhance their understanding of modern entrepreneurial dynamics and design innovation. Dive into her collection today and elevate your business knowledge with her expertly crafted narratives.\u003c\/p\u003e","products":[{"product_id":"experiencing-design-by-jessica-eldridge-9780231194266","title":"Experiencing Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don't go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than changing the activities of innovators; it involves creating the conditions that shape who they become. Individuals become design thinkers by experiencing design.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on decades of researching design thinking and teaching it to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization. For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams. \u003cem\u003eExperiencing Design\u003c\/em\u003e explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development.\u003c\/p\u003e\n\n\u003cp\u003eUltimately, innovators need to be someone new to create something new. This book shows you how to use design thinking to make this happen.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46854512247020,"sku":"9780231194266","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/bd9fe1cf224d1e4801688317c60937c3.jpg?v=1759269360"}],"url":"https:\/\/bookhero.pro\/collections\/jessica-eldridge.oembed","provider":"Book Hero","version":"1.0","type":"link"}