{"title":"Jeanette Maw McMurtry","description":"\u003cp\u003eWelcome to our collection featuring the insightful works of Jeanette Maw McMurtry, your go-to guide for mastering the art of marketing in the dynamic world of business. Known for her expertise in the Business \u0026amp; Entrepreneurship genre, Jeanette Maw McMurtry simplifies complex marketing concepts, making them accessible to everyone, from novices to seasoned entrepreneurs.\u003c\/p\u003e\n\n\u003cp\u003eHer highly acclaimed titles, such as \u003cem\u003eMarketing For Dummies\u003c\/em\u003e and \u003cem\u003eMarket Your Business\u003c\/em\u003e, offer practical advice and proven strategies to enhance your marketing efforts and grow your business effectively. These books are designed to equip you with the knowledge and tools necessary to navigate today's competitive business landscape confidently.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're launching a start-up or looking to revitalise your existing business, Jeanette Maw McMurtry’s insightful guidance will help you achieve your marketing goals with ease. Dive into her works to unlock the secrets of successful entrepreneurship and marketing prowess.\u003c\/p\u003e","products":[{"product_id":"market-your-business-by-jeanette-maw-mcmurtry-9781642011661","title":"Market Your Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eDiscover game-changing marketing tactics and strategies essential for your business to thrive and stand out in today's ever-changing marketplace.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eSucceeding in marketing your business goes beyond catchy slogans and flashy offers; it requires a well-defined, adaptable business and product aligned with the current environment and trends. \u003cem\u003eMarket Your Business\u003c\/em\u003e aims to equip you with practical insights into how consumers select brands, cultivate loyalty, and execute effective marketing strategies, even as a team of one. You'll discover how to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eDefine your value and distinguish your brand in the marketplace.\u003c\/li\u003e\n    \u003cli\u003eComprehend the trends, attitudes, and purchase criteria influencing your customers.\u003c\/li\u003e\n    \u003cli\u003eGain insights into the psychology driving consumer behaviour and choices.\u003c\/li\u003e\n    \u003cli\u003eDevelop and implement a marketing plan to achieve revenue goals.\u003c\/li\u003e\n    \u003cli\u003eCreate engaging content and optimise digital advertising strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book caters to entrepreneurs aiming to establish a standout business, grasp customer psychology, and generate tangible revenue using effective marketing techniques tailored to your business.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46451580829932,"sku":"9781642011661","price":61.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17106733482772.jpg?v=1747572460"},{"product_id":"marketing-for-dummies-by-jeanette-maw-mcmurtry-9781119894872","title":"Marketing For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePump up your business with the latest, greatest marketing techniques\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis updated edition of \u003cem\u003eMarketing For Dummies\u003c\/em\u003e will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eLearn the marketing and sales strategies that work in any economy\u003c\/li\u003e\n    \u003cli\u003eDiscover how to engage customers with trust and enthusiasm\u003c\/li\u003e\n    \u003cli\u003eUnderstand post-pandemic changes in consumer attitudes\u003c\/li\u003e\n    \u003cli\u003eDiscover new tools and technologies for finding customers and inspiring loyalty\u003c\/li\u003e\n    \u003cli\u003eAdapt your brand, pricing, and sales approach to make your business more valuable\u003c\/li\u003e\n    \u003cli\u003eAvoid common marketing mistakes and learn how to measure the impact of your efforts\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIn a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling \u003cem\u003eMarketing For Dummies\u003c\/em\u003e covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behaviour, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.\u003c\/p\u003e\n\n\u003cp\u003eFor small to mid-size business owners and marketing professionals, \u003cem\u003eMarketing For Dummies\u003c\/em\u003e lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46854666027244,"sku":"9781119894872","price":46.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119894872.jpg?v=1759251273"}],"url":"https:\/\/bookhero.pro\/collections\/jeanette-maw-mcmurtry.oembed","provider":"Book Hero","version":"1.0","type":"link"}