{"title":"Jay Heinrichs","description":"\u003cp\u003eJay Heinrichs explores the art of persuasion and effective communication with wit and clarity. His works, such as \u003cem\u003eThank You for Arguing\u003c\/em\u003e, blend classical philosophy with modern psychology, offering readers practical tools to influence and understand others.\u003c\/p\u003e\n\n\u003cp\u003eFrom mastering everyday arguments to appreciating the nuances of rhetoric, Heinrichs invites readers into a deeper understanding of language’s power. His books serve as a guide for anyone interested in personal development, education, and the psychology behind how we persuade and are persuaded.\u003c\/p\u003e","products":[{"product_id":"thank-you-for-arguing-by-jay-heinrichs-9780141994079","title":"Thank You for Arguing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eYour ultimate guide to the art of winning arguments in a brand new edition\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe New York Times Bestseller\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEveryone is always trying to persuade us of something—politicians, advertising, the media, and most definitely our families. \u003cem\u003eThank You for Arguing\u003c\/em\u003e is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.\u003c\/p\u003e\n\n\u003cp\u003eWith all the wisdom of the ages, from classical oratory to contemporary politics and pop-culture, \u003cem\u003eThank You for Arguing\u003c\/em\u003e shows you how to win more than your fair share of arguments, as well as:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow to shine at work, avoid speeding tickets, and outwit argumentative partners\u003c\/li\u003e\n  \u003cli\u003eCicero's secrets to moving an audience, Donald Trump's savvy speechmaking, the art of giving a TED talk\u003c\/li\u003e\n  \u003cli\u003eTactics like Setting Your Goals, Making Them Like You, Gaining the High Ground\u003c\/li\u003e\n  \u003cli\u003eDefuse an angry accuser and benefit from your own mistakes\u003c\/li\u003e\n  \u003cli\u003eThe art of rhetoric, from eloquence and friendship to wit and irrefutable logic\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWritten by one of today's most popular online language experts, \u003cem\u003eThank You for Arguing\u003c\/em\u003e is brimming with time-tested rhetorical tips and persuasion techniques that will change your life. And that's not hyperbole.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46355106889964,"sku":"9780141994079","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14742773482238.jpg?v=1744297866"},{"product_id":"aristotles-guide-to-self-persuasion-by-jay-heinrichs-9780241705735","title":"Aristotle's Guide to Self-Persuasion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eShow yourself who's in charge using the original art of persuasion - from the \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eThank You for Arguing\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eRhetoric once sat at the centre of elite education. Figures like Alexander the Great, Shakespeare, and Martin Luther King, Jr. used it to build empires, write deathless literature, and inspire democracies. Here, Heinrichs shows us how these persuasive tools, invented by the likes of Aristotle and Cicero, and honed over more than three thousand years, can sway your most difficult audience—yourself.\u003c\/p\u003e\n\n\u003cp\u003eIllustrated with examples from history and pop culture—Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie—\u003cem\u003eAristotle's Guide to Self-Persuasion\u003c\/em\u003e tests the tools of persuasion and asks: Can the same techniques that seduce lovers, sell diet books, and overturn governments help us achieve our most desired goals?\u003c\/p\u003e\n\n\u003cp\u003eFilled with entertaining and scientific studies that showcase the life-changing power of language, \u003cem\u003eAristotle's Guide to Self-Persuasion\u003c\/em\u003e will teach you how to be the most successful person you can be, just by talking to yourself.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46545263395052,"sku":"9780241705735","price":50.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780241705735.jpg?v=1749800031"},{"product_id":"how-to-argue-with-a-cat-by-jay-heinrichs-9781846149573","title":"How to Argue with a Cat","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA brand-new, completely brilliant guide to the art of winning arguments, by the bestselling author of \u003cem\u003eThank You For Arguing\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eCats rank among the world's top negotiators. They get humans to do what they want, when they want. So if you could learn to persuade a cat to do what you wanted, then any human—colleague, friend, boss, partner, or even your most cantankerous relative—would bow to your magic.\u003c\/p\u003e\n\n\u003cp\u003eThis book teaches you all the tricks you need to get along with even the most stubborn adversary. Among other things, you'll learn how to get your body language just right; perfect your timing—the art of the pounce—and make your opponent feel calm, happy, purring, and in control, as you steer him or her away from a fight, and towards a mutually-beneficial, scratch-free resolution.\u003c\/p\u003e\n\n\u003cp\u003eSurprisingly simple and incredibly effective, this guide to winning arguments will lead you to healthier, happier relationships, a more successful career and, even, the ability to herd cats, should you so wish.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46546791366892,"sku":"9781846149573","price":26.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/8223183482845.jpg?v=1749850030"},{"product_id":"aristotles-guide-to-self-persuasion-by-jay-heinrichs-9781802066470","title":"Aristotle's Guide to Self-Persuasion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eShow yourself who's in charge using the original art of persuasion - from the \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eThank You for Arguing\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eRhetoric once sat at the centre of elite education. 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