{"title":"James Cheo","description":"\u003cp\u003eJames Cheo’s work bridges the gap between practical finance and personal growth, offering insightful guidance on sustainable investment and strategic career development. His writing is ideal for readers seeking to align financial success with meaningful impact.\u003c\/p\u003e\n\n\u003cp\u003eWith a clear, accessible style, Cheo explores themes from ethical finance to effective professional networking, providing tools that empower individuals to thrive both personally and economically. His books serve as a resource for those aiming to enhance their skills and make informed, responsible decisions.\u003c\/p\u003e","products":[{"product_id":"sustainable-finance-for-returns-and-impact-by-matthew-dearth-9781394265480","title":"Sustainable Finance for Returns and Impact","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMobilising capital to achieve investment returns while making the world a better place sounds like a good idea — but is this possible? And if so, why aren’t more companies and investors already doing it? Unlike existing works that focus narrowly on single stakeholder groups, \u003ci\u003eSustainable Investing For Profit and Impact\u003c\/i\u003e by Dr. Matthew Dearth and James Cheo offers a well-rounded examination of the entire ecosystem from companies and investors to governments.\u003c\/p\u003e\n\n\u003cp\u003eDesigned like a \"liberal arts course in finance,\" the book emphasises the critical thinking required to make sense of challenges to capital allocation, making it accessible to both newcomers and experienced professionals. Interspersed throughout the text are findings from academic research as well as interviews with leading practitioners from major financial institutions, exchanges, and international organisations.\u003c\/p\u003e\n\n\u003cp\u003eThe book includes sections on environmental, social, and governance challenges; corporate measurement and disclosure practices; government regulation and carbon pricing mechanisms; popular sustainable investing strategies including impact investing; and practical portfolio construction guidance for individual and professional investors. Examples are drawn from markets around the world, including a uniquely Asian point of view absent from other books on the topic.\u003c\/p\u003e\n\n\u003cp\u003eCombining academic foundations with real-world applications, \u003ci\u003eSustainable Investing For Profit and Impact\u003c\/i\u003e provides readers with the holistic perspective necessary to navigate the rapidly evolving sustainable finance landscape. It serves as an essential resource for students, professionals, and policymakers seeking to understand how sustainability considerations are reshaping modern corporate behaviour, investment practice, and regulation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47031829332204,"sku":"9781394265480","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11194443482684.jpg?v=1764150134"},{"product_id":"the-linkedin-playbook-for-employees-by-james-cheo-9781394362400","title":"The LinkedIn Playbook for Employees","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBuild a powerful LinkedIn presence that opens doors to career opportunities\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn today's competitive job market, talented professionals risk career invisibility when they lack a strong LinkedIn presence. \u003cem\u003eThe LinkedIn Playbook for Employees: How to Build Your Professional Brand Without Losing Your Job\u003c\/em\u003e shows you how to build authentic professional influence while working as a full-time employee. Written by James Cheo, Chief Investment Officer at a global bank and LinkedIn Top Voice who grew his following to over 80,000 while maintaining his day job, this book delivers proven strategies for transforming your LinkedIn profile from a digital résumé to a career catalyst.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe LinkedIn Playbook for Employees\u003c\/em\u003e guides you through every aspect of building a sustainable LinkedIn presence, from optimizing your profile and defining your value proposition to crafting compelling content that resonates with your target audience. You’ll discover how to develop 3-5 content pillars that provide your voice with structure, master storytelling techniques that make your expertise memorable, and leverage the psychology of attention to ensure your posts get noticed. The book reveals technical best practices including optimal posting times, format strategies that drive exceptional engagement, and how to use LinkedIn’s features to dramatically amplify your reach.\u003c\/p\u003e\n\n\u003cp\u003eYou'll also discover:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow to transform your profile into a reputation engine that converts visitors into meaningful connections and generates substantially more career opportunities\u003c\/li\u003e\n  \u003cli\u003eContent strategies built on proven psychological principles that significantly increase post retention and generate far greater visibility than passive engagement alone\u003c\/li\u003e\n  \u003cli\u003eTrust-building frameworks that establish you as more credible than corporate messaging and position you for internal recognition and advancement\u003c\/li\u003e\n  \u003cli\u003eMeasurement and analytics approaches that translate visibility into tangible outcomes including promotions, collaborations, speaking engagements, and strategic career moves\u003c\/li\u003e\n  \u003cli\u003eEthical boundaries and sustainability practices that prevent burnout while building long-term professional influence through consistency rather than viral moments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for professionals, job seekers, entrepreneurs, career changers, university students, and business leaders, \u003cem\u003eThe LinkedIn Playbook for Employees\u003c\/em\u003e provides a comprehensive roadmap for building a professional brand that differentiates you in your industry, adds genuine value to your network, and creates sustainable career opportunities. Written from the perspective of an employee rather than an influencer, this practical guide shows you how to amplify your voice without losing your authenticity or jeopardizing your position.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47773170041068,"sku":"9781394362400","price":44.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394362400-the-linkedin-playbook-for-employees.jpg?v=1782184336"}],"url":"https:\/\/bookhero.pro\/collections\/james-cheo.oembed","provider":"Book Hero","version":"1.0","type":"link"}