{"title":"James C. Crimmins","description":"\u003cp\u003eWelcome to the world of James C. Crimmins, an influential voice in the realm of business and entrepreneurship. Renowned for his compelling insights into the psychology of persuasion, Crimmins masterfully bridges the gap between theory and practical application. His works, including the celebrated \u003cem\u003e7 Secrets of Persuasion\u003c\/em\u003e, offer invaluable lessons for anyone looking to enhance their persuasive skills and achieve success in various aspects of life and business.\u003c\/p\u003e\n\n\u003cp\u003eCrimmins' books are designed to be both educational and insightful, tapping into the latest research in psychology and behavioural science. They are perfect for entrepreneurs, marketers, and business professionals who seek to influence others ethically and effectively. Dive into this collection to discover strategies that can transform the way you communicate and persuade, ultimately empowering you to reach your career and business goals.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a seasoned entrepreneur or just starting out, James C. Crimmins' books are an essential addition to your library, equipping you with the tools to understand and harness the art and science of persuasion.\u003c\/p\u003e","products":[{"product_id":"7-secrtes-of-persuasion-by-james-c-crimmins-9781632650603","title":"7 Secrtes of Persuasion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003e7 Secrets of Persuasion\u003c\/i\u003e is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.\u003c\/p\u003e\n\n\u003cp\u003eWhether your goal is to persuade one person—a husband, child or boss—or the millions who might purchase an Apple Watch or a Budweiser, \u003ci\u003e7 Secrets of Persuasion\u003c\/i\u003e will show you how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUnearth the motivation that actually changes behaviour like smoking, voting or buying, even if the person(s) doesn't know why they do what they do.\u003c\/li\u003e\n  \u003cli\u003eTap into the mental process that gives religious symbols, political symbols and commercial logos their power.\u003c\/li\u003e\n  \u003cli\u003eMake a promise that is delayed, uncertain and rational more compelling by making it immediate, certain and emotional.\u003c\/li\u003e\n  \u003cli\u003eTransform your candidate, service or product into the one people want to buy by utilising what psychologists call the \"fundamental attribution error.\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46718968234220,"sku":"9781632650603","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7753523482769.jpg?v=1754529976"}],"url":"https:\/\/bookhero.pro\/collections\/james-c-crimmins.oembed","provider":"Book Hero","version":"1.0","type":"link"}