{"title":"James C. Anderson, Jr.","description":"\u003cp\u003eWelcome to the world of James C. Anderson, Jr., a remarkable figure in the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. Known for his insightful contributions to the field, Anderson expertly addresses complex sales strategies and provides valuable advice for professionals aiming to excel in their careers.\u003c\/p\u003e\n\n\u003cp\u003eOne notable title in his collection is \u003cstrong\u003eHBR's 10 Must Reads on Sales\u003c\/strong\u003e. This book, enriched with a bonus interview featuring Andris Zoltners, is an essential read for anyone looking to deepen their understanding of effective sales techniques.\u003c\/p\u003e\n\n\u003cp\u003eAnderson's works are acclaimed for their clarity and practical approach, making them an excellent resource for both budding entrepreneurs and seasoned business individuals. His collaborative authorship within the esteemed Harvard Business Review series ensures that readers gain access to credible, authoritative insights.\u003c\/p\u003e\n\n\u003cp\u003eBrowse through James C. Anderson, Jr.'s collection and discover invaluable knowledge that can drive your business success forward.\u003c\/p\u003e","products":[{"product_id":"hbrs-10-must-reads-on-sales-with-bonus-interview-of-andris-zoltners-hbrs-10-must-reads-by-andris-zoltners-9781633693272","title":"HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIf you read nothing else on sales, read these 10 articles. We've combed through hundreds of \u003ci\u003eHarvard Business Review\u003c\/i\u003e articles and selected the most important ones to help you understand how to create the conditions for sales success.\u003c\/p\u003e\n\n\u003cp\u003eThis book will inspire you to:\u003c\/p\u003e\n\n\u003cp\u003eUnderstand your customer's buying centre.\u003cbr\u003e Integrate your sales and marketing operations.\u003cbr\u003e Assess your business cycle and its impact on your sales force.\u003cbr\u003e Transition away from solution sales.\u003cbr\u003e Leverage the power of micromarkets.\u003cbr\u003e Introduce tiebreaker selling and consensus selling.\u003cbr\u003e Motivate your sales force properly.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46721139048684,"sku":"9781633693272","price":62.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18180213482769.jpg?v=1754607597"}],"url":"https:\/\/bookhero.pro\/collections\/james-c-anderson-jr.oembed","provider":"Book Hero","version":"1.0","type":"link"}