{"title":"Iwan Setiawan","description":"\u003cp\u003eWelcome to our collection featuring the works of Iwan Setiawan, a prominent voice in the world of marketing and business strategy. Known for his forward-thinking insights and collaborative efforts with renowned marketing guru Philip Kotler, Setiawan has helped shape the future of digital marketing. His books, including \u003cem\u003eMarketing 4.0\u003c\/em\u003e, \u003cem\u003eMarketing 5.0\u003c\/em\u003e, and the latest, \u003cem\u003eMarketing 6.0\u003c\/em\u003e, are essential reads for anyone navigating the dynamic landscape of modern business.\u003c\/p\u003e\n\n\u003cp\u003eSetiawan's books delve into the evolving relationship between businesses and consumers, emphasising the importance of digital transformation and technological advancements. His works are an invaluable resource for entrepreneurs and business professionals looking to enhance their strategic knowledge and apply innovative marketing techniques. Whether you're an industry veteran or a novice, Iwan Setiawan's insights offer valuable guidance in staying competitive in today's fast-paced market.\u003c\/p\u003e\n\n\u003cp\u003eExplore this collection to gain a comprehensive understanding of the shift from traditional to digital marketing strategies, driven by technological integration and consumer-centric approaches.\u003c\/p\u003e","products":[{"product_id":"marketing-40-by-philip-kotler-9781119341208","title":"Marketing 4.0","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eMarketing has changed forever—this is what comes next\u003c\/b\u003e\n\n\u003cp\u003e\u003ci\u003eMarketing 4.0: Moving from Traditional to Digital\u003c\/i\u003e is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear.\u003c\/p\u003e\n\n\u003cp\u003eThis book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer. This foundation shows why \u003ci\u003eMarketing 4.0\u003c\/i\u003e is becoming imperative for productivity, and this book shows you how to apply it to your brand today.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eMarketing 4.0\u003c\/i\u003e takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eDiscover the \u003ci\u003enew\u003c\/i\u003e rules of marketing\u003c\/li\u003e\n    \u003cli\u003eStand out and create WOW moments\u003c\/li\u003e\n    \u003cli\u003eBuild a loyal and vocal customer base\u003c\/li\u003e\n    \u003cli\u003eLearn who will shape the future of customer choice\u003c\/li\u003e\n\u003c\/ul\u003e \n\n\u003cp\u003eEvery few years brings a \"new\" marketing movement, but experienced marketers know that this time it's different; it's not just the rules that have changed, it's the customers themselves. \u003ci\u003eMarketing 4.0\u003c\/i\u003e provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. \u003ci\u003eMarketing 4.0\u003c\/i\u003e gives you the edge you need to reach them more effectively than ever before.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854661144812,"sku":"9781119341208","price":51.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119341208.jpg?v=1759251246"},{"product_id":"marketing-50-by-philip-kotler-9781119668510","title":"Marketing 5.0","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eRediscover the fundamentals of marketing from the best in the business\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eMarketing 5.0\u003c\/i\u003e, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.\u003c\/p\u003e\n\n\u003cp\u003eIn a new age when marketers are struggling with the digital transformation of business and the changing behaviour of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behaviour that have happened in the last decade.\u003c\/p\u003e\n\n\u003cp\u003eFollowing the pattern presented in his bestselling \u003ci\u003eMarketing X.0\u003c\/i\u003e series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eArtificial Intelligence for marketing automation\u003c\/li\u003e\n  \u003cli\u003eAgile marketing\u003c\/li\u003e\n  \u003cli\u003e“Segments of one” marketing\u003c\/li\u003e\n  \u003cli\u003eContextual technology\u003c\/li\u003e\n  \u003cli\u003eFacial recognition and voice tech for marketing\u003c\/li\u003e\n  \u003cli\u003eThe future of Customer Experience (CX)\u003c\/li\u003e\n  \u003cli\u003eTransmedia storytelling\u003c\/li\u003e\n  \u003cli\u003eThe “Whatever-Whenever-Wherever” service delivery\u003c\/li\u003e\n  \u003cli\u003e“Everything-As-A-Service” business model\u003c\/li\u003e\n  \u003cli\u003eInternet of Things and blockchain for marketing\u003c\/li\u003e\n  \u003cli\u003eVirtual and augmented reality marketing\u003c\/li\u003e\n  \u003cli\u003eCorporate activism\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for traditional and digital marketers, as well as students and teachers of marketing and business, \u003ci\u003eMarketing 5.0\u003c\/i\u003e reinvigorates the field of marketing with actionable recommendations and unique insights.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854661210348,"sku":"9781119668510","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/1af5406039ffc5a12392e02616019339.jpg?v=1759266706"},{"product_id":"marketing-60-by-philip-kotler-9781119835219","title":"Marketing 6.0","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eRediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eMarketing 6.0\u003c\/i\u003e, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behaviour that have happened in the last decade. Readers will learn about:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eThe building blocks of metamarketing\u003c\/li\u003e\n  \u003cli\u003eGeneration Z and Generation Alpha and the technologies they use daily\u003c\/li\u003e\n  \u003cli\u003eHow to tap into metaverses and extended reality\u003c\/li\u003e\n  \u003cli\u003eThe potential obstacles and solutions for creating a more interactive and immersive experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eMarketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854664585452,"sku":"9781119835219","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119835219.jpg?v=1759251265"}],"url":"https:\/\/bookhero.pro\/collections\/iwan-setiawan.oembed","provider":"Book Hero","version":"1.0","type":"link"}