{"title":"Hooi Den Huan","description":"\u003cp\u003eDiscover the insightful world of Hooi Den Huan, an esteemed author in the realm of Business and Entrepreneurship. Known for his deep expertise and engaging writing style, Hooi Den Huan has made significant contributions to understanding the modern marketplace.\u003c\/p\u003e\n\n\u003cp\u003eHis works, including the acclaimed \u003cem\u003eEntrepreneurial Marketing\u003c\/em\u003e, delve into the dynamic intersection of innovation and commerce. Drawing from real-world examples and cutting-edge research, Hooi Den Huan provides readers with practical strategies and fresh perspectives that are essential for both emerging entrepreneurs and seasoned business professionals.\u003c\/p\u003e\n\n\u003cp\u003eExplore Hooi Den Huan's collection to gain invaluable insights into strategic marketing, entrepreneurial success, and the evolving landscape of global business. His books are an indispensable resource for anyone looking to thrive in today's competitive markets.\u003c\/p\u003e","products":[{"product_id":"entrepreneurial-marketing-by-philip-kotler-9781119835202","title":"Entrepreneurial Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn eye-opening discussion of the future of marketing, from four of the leading minds in the field.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eEntrepreneurial Marketing: Beyond Professional Marketing\u003c\/i\u003e, a renowned team of marketing leaders, including the \"Father of Modern Marketing,\" Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments.\u003c\/p\u003e\n\n\u003cp\u003eThe authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the centre of the action, converging marketing and finance, and adopting technology for humanity.\u003c\/li\u003e\n  \u003cli\u003eDiscussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030.\u003c\/li\u003e\n  \u003cli\u003eExplorations of the paradox between the development of core competencies and collaboration with various parties, including competitors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe latest publication from some of the foremost minds in marketing—and in business generally—\u003ci\u003eEntrepreneurial Marketing: Beyond Professional Marketing\u003c\/i\u003e is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leader worldwide.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854479347948,"sku":"9781119835202","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/269c117b4739530f6fea25aa70a6b8c8.jpg?v=1759269594"}],"url":"https:\/\/bookhero.pro\/collections\/hooi-den-huan.oembed","provider":"Book Hero","version":"1.0","type":"link"}