{"title":"Greg M. Allenby","description":"\u003cp\u003eWelcome to our collection featuring the works of \u003cem\u003eGreg M. Allenby\u003c\/em\u003e, an influential figure in the realms of business and entrepreneurship. Renowned for his expertise in Bayesian statistics, Greg M. Allenby has made significant contributions to the field of marketing through his insightful publications.\u003c\/p\u003e\n\n\u003cp\u003eIf you're delving into the intersection of statistics and marketing, Allenby's books offer a wealth of knowledge and practical applications. His works are particularly valuable for those interested in understanding how Bayesian statistics can be employed to refine marketing strategies, enhance decision-making processes, and deliver data-driven insights in a competitive business environment.\u003c\/p\u003e\n\n\u003cp\u003eExplore our selection of Greg M. Allenby’s books and discover the power of statistical analysis in transforming your approach to business and entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"bayesian-statistics-and-marketing-by-peter-e-rossi-9781394219117","title":"Bayesian Statistics and Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFine-tune your marketing research with this cutting-edge statistical toolkit\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBayesian Statistics and Marketing\u003c\/em\u003e illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analysing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner.\u003c\/p\u003e\n\n\u003cp\u003eEconomists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity.\u003c\/p\u003e\n\n\u003cp\u003eReaders of the second edition of \u003cem\u003eBayesian Statistics and Marketing\u003c\/em\u003e will also find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDiscussion of Bayesian methods in text analysis and Machine Learning\u003c\/li\u003e\n  \u003cli\u003eUpdates throughout reflecting the latest research and applications\u003c\/li\u003e\n  \u003cli\u003eDiscussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here\u003c\/li\u003e\n  \u003cli\u003eExtensive case studies throughout to link theory and practice\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eBayesian Statistics and Marketing\u003c\/em\u003e is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854035112172,"sku":"9781394219117","price":221.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10730813482684.jpg?v=1759232080"}],"url":"https:\/\/bookhero.pro\/collections\/greg-m-allenby.oembed","provider":"Book Hero","version":"1.0","type":"link"}