{"title":"Greg Lockwood","description":"\u003cp\u003eExplore the world of business and entrepreneurship with the insightful works of Greg Lockwood. Known for his ability to distil complex business concepts into practical and accessible advice, Lockwood's books are invaluable resources for aspiring entrepreneurs and seasoned business professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eIn his acclaimed book \u003cem\u003eSimplify\u003c\/em\u003e, Lockwood offers readers a unique perspective on the art of streamlining business operations to achieve greater efficiency and success. His straightforward writing style and actionable advice make it an essential read for anyone looking to optimise their business practices.\u003c\/p\u003e\n\n\u003cp\u003eWith a focus on innovation and strategic thinking, Greg Lockwood's works encourage readers to challenge the status quo and cultivate a mindset geared towards progress and achievement in the ever-evolving world of business. Whether you are looking to start your own venture or enhance your existing business strategies, Lockwood's books provide the guidance and inspiration you need to thrive.\u003c\/p\u003e\n\n\u003cp\u003eDive into the Greg Lockwood collection and transform your approach to business with his expert insights and practical solutions.\u003c\/p\u003e","products":[{"product_id":"simplify-by-greg-lockwood-9780349411866","title":"Simplify","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFor the past forty years, Richard Koch has worked to uncover simple and elegant principles that govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.\u003c\/p\u003e\n\n\u003cp\u003eWorking with venture capitalist Greg Lockwood and supported by specially commissioned research from OC\u0026amp;C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price—consider budget flights stripped of all extras that still take you from A to B—creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market.\u003c\/p\u003e\n\n\u003cp\u003eHow can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify and enrich the world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46722625372396,"sku":"9780349411866","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10572183482312.jpg?v=1754662632"}],"url":"https:\/\/bookhero.pro\/collections\/greg-lockwood.oembed","provider":"Book Hero","version":"1.0","type":"link"}