{"title":"Greg Hoffman","description":"\u003cp\u003eGreg Hoffman offers insightful explorations into the intersection of emotion, design, and business strategy. His works delve into how emotional connections can shape brand experiences and drive entrepreneurial success.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful guidance on building meaningful relationships with customers through innovative design principles, making Hoffman’s books a valuable resource for aspiring entrepreneurs and business leaders alike.\u003c\/p\u003e","products":[{"product_id":"emotion-by-design-by-greg-hoffman-9781847943569","title":"Emotion by Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA revelatory guide to creativity in business from Nike's pioneering Chief Marketing Officer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously'\u003c\/em\u003e — Steven Bartlett, author of \u003cem\u003eHappy Sexy Millionaire\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns— from 'Just do it' to the famous Nike swoosh—capture the imaginations of millions worldwide? And what can any founder or marketer learn from them?\u003c\/p\u003e\n\n\u003cp\u003eGreg Hoffman joined Nike as a 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history—for Ronaldo and Serena, Olympic Games, and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: \u003cem\u003eemotion by design\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'Great story, amazing career, so inspirational . . . I couldn't put it down'\u003c\/em\u003e — Chris Evans\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'The ultimate playbook to unleash creativity in any team'\u003c\/em\u003e — Jake Humphrey, author of \u003cem\u003eHigh Performance\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool—because they had already defined it themselves'\u003c\/em\u003e — Rory Sutherland, Vice-Chairman of Ogilvy and author of \u003cem\u003eAlchemy\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337448902892,"sku":"9781847943569","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26163143482845.jpg?v=1743708750"},{"product_id":"emotion-by-design-by-greg-hoffman-9781847943552","title":"Emotion by Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA revelatory way to unlock the creativity of any team, from Nike's former Chief Marketing Officer.\u003c\/p\u003e\n\n\u003cp\u003eCreativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world.\u003c\/p\u003e\n\n\u003cp\u003eCreativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, and bored customers.\u003c\/p\u003e\n\n\u003cp\u003eCreativity. It's a skill that can be learnt, just like any other.\u003c\/p\u003e\n\n\u003cp\u003eJoin Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games, and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative—\u003cem\u003eEmotion by Design\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47486046994668,"sku":"9781847943552","price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c7edfdc0a0a9f0cff976f570e967e967.jpg?v=1775788965"}],"url":"https:\/\/bookhero.pro\/collections\/greg-hoffman.oembed","provider":"Book Hero","version":"1.0","type":"link"}