{"title":"Everett M. Rogers","description":"\u003cp\u003eWelcome to the Everett M. Rogers collection, where you can delve into the pioneering work of one of the most influential figures in the fields of communication and social science. Known for his groundbreaking theories on how innovations spread within societies, Rogers’s works are essential reads for anyone interested in understanding the dynamics of change and adoption.\u003c\/p\u003e\n\n\u003cp\u003eAmong his acclaimed publications is \u003cem\u003eDiffusion of Innovations, 5th Edition\u003c\/em\u003e, which has become a cornerstone text in the study of how new ideas and technologies are communicated and embraced within social systems. This book offers a comprehensive analysis of the process through which innovations gain momentum and are adopted over time, providing insightful examples that are both theoretical and practical.\u003c\/p\u003e\n\n\u003cp\u003eRogers’s contributions are pivotal in the realms of Science \u0026amp; Nature, offering readers a blend of scholarly insight and practical application. Whether you are a student, a professional in the field, or simply curious about the mechanisms that drive societal change, Everett M. Rogers’s works will enrich your understanding and inspire further exploration.\u003c\/p\u003e\n\n\u003cp\u003eExplore the collection today and immerse yourself in the visionary ideas that continue to influence thought leaders across disciplines.\u003c\/p\u003e","products":[{"product_id":"diffusion-of-innovations-5th-edition-by-everett-m-rogers-9780743222099","title":"Diffusion of Innovations, 5th Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn an age of ever-increasing technological innovation, this renowned volume—which has sold more than 30,000 copies in each edition—is more important than ever. \u003ci\u003eDiffusion of Innovations\u003c\/i\u003e lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea.\u003c\/p\u003e\n\n\u003cp\u003eThe diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history—and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people.\u003c\/p\u003e\n\n\u003cp\u003eAs thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46513988337900,"sku":"9780743222099","price":92.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/16663913482452.jpg?v=1748874875"}],"url":"https:\/\/bookhero.pro\/collections\/everett-m-rogers.oembed","provider":"Book Hero","version":"1.0","type":"link"}