{"title":"Erik Brynjolfsson","description":"\u003cp\u003eErik Brynjolfsson explores the transformative impact of technology on business, society, and the economy. His works delve into how digital innovation reshapes industries, driving new models of collaboration and competition in the modern marketplace.\u003c\/p\u003e\n\n\u003cp\u003eBlending insights from technology and economics, Brynjolfsson offers thoughtful analysis on the implications for education, workforce development, and entrepreneurship. Readers interested in the intersection of digital change and strategic opportunity will find his writing essential.\u003c\/p\u003e","products":[{"product_id":"machine-platform-crowd-by-andrew-mcafee-9780393356069","title":"Machine, Platform, Crowd","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFrom the authors of the best-selling \u003ci\u003eThe Second Machine Age\u003c\/i\u003e, a leader’s guide to success in a rapidly changing economy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWe live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe Second Machine Age\u003c\/i\u003e, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. \u003ci\u003eMachine, Platform, Crowd\u003c\/i\u003e outlines the opportunities and challenges inherent in the science fiction-worthy technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854647873772,"sku":"9780393356069","price":35.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4f90dc8ae6a988b230bd89521d1c88d7.jpg?v=1759266888"},{"product_id":"machine-platform-crowd-by-andrew-mcafee-9780393254297","title":"Machine, Platform, Crowd","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWe live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.\u003c\/p\u003e\n\n\u003cp\u003eMIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives.\u003c\/p\u003e\n\n\u003cp\u003eIn the tradition of agenda-setting classics like Clay Christensen's \u003cem\u003eThe Innovator's Dilemma\u003c\/em\u003e, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, \u003cem\u003eMachine, Platform, Crowd\u003c\/em\u003e is essential reading.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854648266988,"sku":"9780393254297","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9370ed2d3f356b578d066fba1617aec3.jpg?v=1759266883"},{"product_id":"the-second-machine-age-by-andrew-mcafee-9780393239355","title":"The Second Machine Age","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn recent years, Google's autonomous cars have logged thousands of miles on American highways and IBM's Watson trounced the best human \u003cem\u003eJeopardy!\u003c\/em\u003e players. Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Second Machine Age\u003c\/em\u003e, MIT's Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.\u003c\/p\u003e\n\n\u003cp\u003eAmid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.\u003c\/p\u003e\n\n\u003cp\u003eA fundamentally optimistic book, \u003cem\u003eThe Second Machine Age\u003c\/em\u003e alters how we think about issues of technological, societal, and economic progress.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47600290824428,"sku":"9780393239355","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5c806bcddf42facca4751c93dfce78ea.jpg?v=1778020638"},{"product_id":"the-second-machine-age-by-andrew-mcafee-9780393350647","title":"The Second Machine Age","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn recent years, Google's autonomous cars have logged thousands of miles on American highways and IBM's Watson trounced the best human \u003cem\u003eJeopardy!\u003c\/em\u003e players. Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Second Machine Age\u003c\/em\u003e MIT's Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realise immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.\u003c\/p\u003e\n\n\u003cp\u003eAmid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.\u003c\/p\u003e\n\n\u003cp\u003eA fundamentally optimistic book, \u003cem\u003eThe Second Machine Age\u003c\/em\u003e alters how we think about issues of technological, societal, and economic progress.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47600291315948,"sku":"9780393350647","price":52.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7a856e51e54b5c15d30555956417b5f3.jpg?v=1778020630"}],"url":"https:\/\/bookhero.pro\/collections\/erik-brynjolfsson.oembed","provider":"Book Hero","version":"1.0","type":"link"}