{"title":"Eric Ries","description":"\u003cp\u003e\u003cstrong\u003eEric Ries\u003c\/strong\u003e offers insightful guidance for innovators and entrepreneurs seeking to transform ideas into successful ventures. His books explore practical methodologies for building and scaling startups with a focus on continuous learning, adaptation, and efficiency.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful reflections on lean principles applied to business development, helping startups navigate uncertainty and grow sustainably. These works serve as valuable resources for anyone interested in modern entrepreneurship and organisational change.\u003c\/p\u003e","products":[{"product_id":"the-lean-startup","title":"The Lean Startup","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn \u003cem\u003eThe Lean Startup\u003c\/em\u003e, Eric Ries presents a revolutionary method for developing businesses and products that is changing the way companies operate. This innovative approach, rooted in principles of lean manufacturing, teaches entrepreneurs the art of building a sustainable business by focusing on rapid scientific experimentation and validated learning. It explores the importance of iterating products based on real customer feedback, rather than traditional product development cycles which can be lengthy and speculative.\u003c\/p\u003e\n\n\u003cp\u003eRies introduces the concept of the \"Minimum Viable Product\" (MVP), a strategy that emphasises starting with a bare-bones product to test hypotheses and gather essential customer insights early in the development process. This allows businesses to pivot or persevere based on empirical data, ultimately reducing waste and increasing the probability of success. \u003cem\u003eThe Lean Startup\u003c\/em\u003e demonstrates how to effectively measure progress, set and achieve attainable milestones, and align products more closely with customer needs.\u003c\/p\u003e\n\n\u003cp\u003eThis internationally bestselling book is essential reading for any budding or seasoned entrepreneur who wants to innovate more efficiently and mitigate the risk of failure. With practical advice and real-world examples from companies like Dropbox and Toyota, \u003cem\u003eThe Lean Startup\u003c\/em\u003e offers invaluable guidance on continuously testing your vision, learning from every outcome, and adapting strategies accordingly.\u003c\/p\u003e\n\n\u003cp\u003eHarvard Business Review has hailed the book, stating, “\u003ci\u003eThe Lean Startup\u003c\/i\u003e changes everything.” Its principles are already being adopted by businesses around the globe, from start-ups to established enterprises, driving sustainable sector-wide growth.\u003c\/p\u003e\n\n\u003cp\u003eWith over a million copies sold worldwide, now is your time to join this transformative movement. Adapt your entrepreneurial practices with the lean methodology and discover what truly matters to your customers. Make the shift from traditional, exhaustive product development to lean and agile processes that foster innovation and success.\u003c\/p\u003e\n\n\u003cp\u003eEngage with \u003cem\u003eThe Lean Startup\u003c\/em\u003e today and learn how to build products that are not only successful but are truly desired by your customers. This is your blueprint for navigating and thriving in the fast-paced, ever-changing business landscape.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45658227212524,"sku":"9780670921607","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780670921607.jpg?v=1724850658"},{"product_id":"the-startup-way-by-eric-ries-9780241197264","title":"The Startup Way","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe long-awaited follow-up to bestselling business bible \u003cem\u003eThe Lean Startup\u003c\/em\u003e—taking the startup revolution to all organisations.\u003c\/p\u003e\n\n\u003cp\u003eWith his million-copy bestseller \u003cem\u003eThe Lean Startup\u003c\/em\u003e, Eric Ries launched a global movement. Concepts like minimal viable product, A\/B testing, and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.\u003c\/p\u003e\n\n\u003cp\u003eIn this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management—a comprehensive approach that kick-starts innovation and delivers sustained growth, even in highly uncertain environments.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Startup Way\u003c\/em\u003e is an essential read for leaders, managers, and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337696694508,"sku":"9780241197264","price":36.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/23771973482273.jpg?v=1743714290"},{"product_id":"incorruptible-by-eric-ries-9780241692028","title":"Incorruptible","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA powerful call-to-action and practical guide for building mission-driven companies that are truly \u003cem\u003eincorruptible\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"Indispensable!\"\u003c\/em\u003e - Kim Scott, New York Times bestselling author of \u003cem\u003eRadical Candor\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"Ries shows us, with rigour and optimism, how to build organisations that are worthy of our trust.\"\u003c\/em\u003e - Frances Frei, Harvard Business School\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"A playbook to help avoid the inevitable pitfalls and find your path to the business you set out to create.\"\u003c\/em\u003e - Mark Cuban, entrepreneur and investor\u003c\/p\u003e\n\n\u003cp\u003eThe most radical and powerful idea in business isn't disruption... it's integrity.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Lean Startup\u003c\/em\u003e transformed how a generation of entrepreneurs build products and sparked a global movement for smarter, faster innovation. Now Eric Ries takes the next step, asking a deeper question - how can we build companies that stay true to their mission once they succeed?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eIncorruptible\u003c\/em\u003e, Ries reveals the hidden forces that cause even great organisations to drift from their values and shows how to design businesses that can withstand that pressure. Drawing on two decades of work with founders, CEOs, and investors around the world, he exposes the structural flaws that make modern companies vulnerable to short-term thinking and moral compromise. He then offers the blueprint for \"mission-locked\" organisations that can grow, prosper, and endure without losing their soul.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on wide-ranging examples including Cadbury, John Lewis Partnership, Vanguard and Anthropic, \u003cem\u003eIncorruptible\u003c\/em\u003e uncovers the urgent need for purpose-driven leadership. It gives every builder-founder, executive, investor, or citizen the tools to create enterprises that uplift rather than exploit. We all have a role to play in shaping a better future. This book is the place to start.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":47418133643500,"sku":"9780241692028","price":31.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/81IGoy7PUxL._SL1500.jpg?v=1774322771"}],"url":"https:\/\/bookhero.pro\/collections\/eric-ries.oembed","provider":"Book Hero","version":"1.0","type":"link"}