{"title":"Emmanuel Probst","description":"\u003cp\u003eExplore the insightful world of Emmanuel Probst, an esteemed author known for his transformative works in the field of business and entrepreneurship. With a focus on understanding consumer behaviour and branding, Probst provides readers with invaluable guidance through his engaging narrative style.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout works in his collection, \u003cem\u003eBrand Hacks\u003c\/em\u003e, offers readers a compelling look at innovative strategies for building and growing brands. Probst expertly blends research with practical advice, making complex concepts accessible and applicable in today’s dynamic market environment.\u003c\/p\u003e\n\n\u003cp\u003eHis books are essential reads for professionals looking to refine their approach to business strategy and branding. Whether you're a seasoned entrepreneur or just starting your career, Emmanuel Probst's works can enlighten and equip you with the knowledge to drive success.\u003c\/p\u003e\n\n\u003cp\u003eDive into Emmanuel Probst's collection today and start revolutionising the way you approach business and branding.\u003c\/p\u003e","products":[{"product_id":"brand-hacks-by-emmanuel-probst-9781576879825","title":"Brand Hacks","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eEvery year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers, we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThere are ways for brands to break this cycle.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBrands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBrand Hacks\u003c\/i\u003e takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the \u003cstrong\u003epersonal\u003c\/strong\u003e, \u003cstrong\u003esocial\u003c\/strong\u003e, and \u003cstrong\u003ecultural\u003c\/strong\u003e meanings that successful brands bring to consumers’ everyday lives.\u003c\/p\u003e\n\n\u003cp\u003eMost importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBrand Hacks\u003c\/i\u003e is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46451515523308,"sku":"9781576879825","price":43.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11761543482749.jpg?v=1747567885"}],"url":"https:\/\/bookhero.pro\/collections\/emmanuel-probst.oembed","provider":"Book Hero","version":"1.0","type":"link"}