{"title":"Eliot Brown","description":"\u003cp\u003eDiscover the works of Eliot Brown, a distinguished journalist and author known for his insightful explorations of business and technology. Notably recognised for his book \u003cem\u003eThe Cult of We\u003c\/em\u003e, Brown delves into the intricate world of high-stakes startups and the often chaotic lives of their visionary founders. His writing combines thorough research with compelling narratives, making complex subjects accessible and engaging.\u003c\/p\u003e\n\n\u003cp\u003eWith a career at prominent publications such as The Wall Street Journal, Eliot Brown has established himself as an authoritative voice in the field. His books offer a deep dive into the dynamics of the modern business landscape, shedding light on the triumphs and tribulations of influential figures and the companies they lead.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for readers interested in the intersections of innovation, finance, and entrepreneurship, Eliot Brown's works provide a captivating and educational experience. Browse our collection to uncover the impactful stories crafted by this remarkable author.\u003c\/p\u003e","products":[{"product_id":"the-cult-of-we","title":"The Cult of We","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003e'An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.'\u003c\/em\u003e Charles Duhigg, bestselling author of \u003cem\u003eThe Power of Habit\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe definitive inside story of \u003cem\u003eWeWork\u003c\/em\u003e, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open.\u003c\/p\u003e\n\n\u003cp\u003eIn 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion. With his long hair and feel-good mantras, the six-foot-five Neumann looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerising: a radical reimagining of workspace for a new generation. He called it WeWork.\u003c\/p\u003e\n\n\u003cp\u003eAs billions of funding dollars poured in, Neumann's ambitions grew limitless. WeWork wasn't just an office space provider; it would build schools, create cities, even colonise Mars. In pursuit of its founder’s vision, the company spent money faster than it could bring it in. From his private jet, sometimes clouded with marijuana smoke, the CEO scoured the globe for more capital but in late 2019, just weeks before WeWork's highly publicised IPO, everything fell apart. Neumann was ousted from his company, but still was poised to walk away a billionaire.\u003c\/p\u003e\n\n\u003cp\u003eCalling to mind the recent demise of Theranos and the hubris of the dotcom era bust, WeWork's extraordinary rise and staggering implosion were fuelled by disparate characters in a financial system blind to its risks. Why did some of the biggest names in banking and venture capital buy the hype? And what does the future hold for Silicon Valley ‘unicorns’? \u003cem\u003eWall Street Journal\u003c\/em\u003e reporters Eliot Brown and Maureen Farrell explore these questions in this definitive, rollicking account of WeWork's boom and bust.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45686720299244,"sku":"9780008389406","price":24.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780008389406.jpg?v=1725469047"}],"url":"https:\/\/bookhero.pro\/collections\/eliot-brown.oembed","provider":"Book Hero","version":"1.0","type":"link"}