{"title":"Elie Ofek","description":"\u003cp\u003eElie Ofek's works delve into the dynamic world of \u003cstrong\u003ebusiness and entrepreneurship\u003c\/strong\u003e, offering insightful perspectives on market strategies, consumer behaviour, and business growth. His writing bridges academic knowledge with practical applications, making complex concepts accessible and engaging.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thought-provoking explorations of how businesses create value and navigate competitive landscapes, often illuminated by real-world examples. Ofek’s books are essential for those seeking to deepen their understanding of modern business challenges and opportunities.\u003c\/p\u003e","products":[{"product_id":"payback-by-elie-ofek-9781394338528","title":"Payback","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eDiscover how to capitalize on what makes your business\u003c\/b\u003e—\u003cb\u003eand its products\u003c\/b\u003e—\u003cb\u003etruly valuable to customers\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003ePayback: Turning Customer Value into Lasting Revenue\u003c\/i\u003e, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company’s financial performance. The authors explain the customer’s journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003ePayback\u003c\/i\u003e offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm’s financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm.\u003c\/p\u003e\n\n\u003cp\u003eThe book offers:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eProven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers\u003c\/li\u003e\n    \u003cli\u003eInsightful illustrations of how today’s typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties\u003c\/li\u003e\n    \u003cli\u003ePricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for company executives who set product and service strategy, \u003ci\u003ePayback\u003c\/i\u003e is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":67807651430636,"sku":"9781394338528","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394338528-payback-1.jpg?v=1792525985"}],"url":"https:\/\/bookhero.pro\/collections\/elie-ofek.oembed","provider":"Book Hero","version":"1.0","type":"link"}