{"title":"Drew Eric Whitman","description":"\u003cp\u003e\u003cstrong\u003eDrew Eric Whitman\u003c\/strong\u003e, a renowned expert in direct-response marketing, empowers entrepreneurs and businesses with the insights and tools necessary to excel in today's competitive landscape. Through his engaging writing style, Whitman breaks down complex advertising concepts into digestible strategies that are both actionable and effective.\u003c\/p\u003e\n\n\u003cp\u003eHis collection of books, including \u003cem\u003eCashvertising\u003c\/em\u003e, \u003cem\u003eCashvertising Online\u003c\/em\u003e, and \u003cem\u003eSmashvertising\u003c\/em\u003e, provides entrepreneurs and business enthusiasts with the secrets behind successful advertising campaigns. These works offer valuable guidance on crafting compelling messages that convert readers into loyal customers, making them indispensable resources for anyone serious about elevating their marketing game.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're just starting in the world of business or looking to refine your skills, Drew Eric Whitman's books are a treasure trove of knowledge and practical advice. Discover how you can transform your advertising efforts and boost your entrepreneurial success with his influential insights.\u003c\/p\u003e","products":[{"product_id":"smashvertising-by-drew-eric-whitman-9781632652065","title":"Smashvertising","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFrom Drew Eric Whitman (aka 'Dr. Direct!'), the bestselling author of \u003ci\u003eCashvertising\u003c\/i\u003e, comes a fun and accessible graphic novel on consumer psychology. \u003ci\u003eSmashvertising\u003c\/i\u003e is a heavy-content, real-world business seminar in graphic-novel style, created especially for today's video-dominant learners to show what pushes consumers to react—and buy.\u003c\/p\u003e\n\n\u003cp\u003eNo matter what you sell—or how you sell it—this practical, visual book will reveal scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy. Whether you're a traditional retailer or running your business via social media, \u003ci\u003eSmashvertising\u003c\/i\u003e will teach you how to write and design ads that consumers can't resist. Presented as a real-world business seminar in graphic-novel style, \u003ci\u003eSmashvertising\u003c\/i\u003e has been created especially for today's video-dominant learners to show what pushes consumers to react—and buy.\u003c\/p\u003e\n\n\u003cp\u003eThe fact is, your 'sucky' ads contain invisible mistakes—such as ambiguous headlines or bad design—that affect your readers on an unconscious level. Result? They don't buy...and you wonder why! Stop the insanity! Instead, harness the effective methods of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. With \u003ci\u003eSmashvertising\u003c\/i\u003e you'll learn:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003ehow to write bulletproof ad copy like today's hottest online marketing experts\u003c\/li\u003e\n    \u003cli\u003ehow to use consumer psychology to crank out fiery ads, emails, websites, and more\u003c\/li\u003e\n    \u003cli\u003ehow to smoke your competition using direct-response concepts proven over decades with real-world experimentation\u003c\/li\u003e\n    \u003cli\u003ethe exact best days and times to send emails for maximum response\u003c\/li\u003e\n    \u003cli\u003ehow to ethically use psychology to motivate people to click that BUY button and pull out their credit cards\u003c\/li\u003e\n    \u003cli\u003esocial media tricks for writing personally magnetic headlines\u003c\/li\u003e\n    \u003cli\u003ehow to use price hooks to instantly boost ad readership\u003c\/li\u003e\n    \u003cli\u003eand \u003ci\u003eso much more\u003c\/i\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46451618414828,"sku":"9781632652065","price":32.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7768143482769.jpg?v=1747573821"},{"product_id":"cashvertising-by-drew-eric-whitman-9781601630322","title":"Cashvertising","description":null,"brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46719185158380,"sku":"9781601630322","price":50.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6494403482758.jpg?v=1754548169"},{"product_id":"cashvertising-online-by-drew-eric-whitman-9781632652058","title":"Cashvertising Online","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author's bestselling book \u003ci\u003eCashvertising\u003c\/i\u003e.\u003c\/p\u003e\n\n\u003cp\u003eAre you frustrated by lousy response to your online ads and posts? Are people not reading, clicking, or buying? Stop the guesswork! Millions of pounds have already been invested in extensive advertising research uncovering what works, what doesn't, and the most effective strategies for skyrocketing your response rate, sales, and reports. Why reinvent the wheel?\u003c\/p\u003e\n\n\u003cp\u003eBy analysing studies conducted on thousands of ads, millions of emails, and billions of clicks, the renowned author of the bestselling \u003ci\u003eCashvertising\u003c\/i\u003e - Drew Eric Whitman - distills years of experience and exhaustive testing into actionable techniques ready for you to inject new life into your ads, emails, web pages, and posts for profit-boosting results. To create successful Facebook, Instagram, and X (formerly Twitter) ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal 'you and me' approach and learn how to sell without expressing the typical appearance of salesmanship.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to refine your existing campaigns or venture into the world of online advertising for the first time, \u003ci\u003eCashvertising Online\u003c\/i\u003e provides the tools and expertise you need to base your ads on science instead of guesswork, examining the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive. You'll craft compelling campaigns and generate remarkable results... all based on exhaustive studies and real-world testing. No fluff or filler, it's fast reading, fun, and 100 percent practical.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46719188435180,"sku":"9781632652058","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7768073482769.jpg?v=1754548266"}],"url":"https:\/\/bookhero.pro\/collections\/drew-eric-whitman.oembed","provider":"Book Hero","version":"1.0","type":"link"}