{"title":"Donald MacKenzie","description":"\u003cp\u003eWelcome to the Donald MacKenzie collection, where the intricate worlds of digital advertising and financial markets come to life. Donald MacKenzie, a distinguished author and scholar, provides readers with invaluable insights into the complex mechanisms underpinning modern markets and technologies.\u003c\/p\u003e\n\n\u003cp\u003eWith books like \u003cem\u003eInside Digital Advertising\u003c\/em\u003e, MacKenzie explores the rapidly evolving landscape of online marketing, shedding light on the strategies and technologies that drive this dynamic industry. Whether you're a budding marketer or a seasoned professional, his work offers a comprehensive understanding of the digital advertising ecosystem.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eTrading at the Speed of Light\u003c\/em\u003e, MacKenzie delves into the intricacies of high-frequency trading, revealing the high-stakes environment where milliseconds can make millions. This book is a must-read for those interested in the intersection of technology and finance, providing a captivating look at how digital advancements have transformed trading markets.\u003c\/p\u003e\n\n\u003cp\u003eSpanning categories such as Education \u0026amp; Reference and Finance \u0026amp; Investment, Donald MacKenzie's works are perfect for readers keen on exploring the cutting-edge developments that shape our economic and digital landscapes. Discover his profound insights today and enhance your understanding of the modern technological and financial world.\u003c\/p\u003e","products":[{"product_id":"trading-at-the-speed-of-light-by-donald-mackenzie-9780691211381","title":"Trading at the Speed of Light","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eA remarkable look at how the growth, technology, and politics of high-frequency trading have altered global financial markets.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn today's financial markets, trading floors on which brokers buy and sell shares face-to-face have increasingly been replaced by lightning-fast electronic systems that use algorithms to execute astounding volumes of transactions. \u003ci\u003eTrading at the Speed of Light\u003c\/i\u003e tells the story of this epic transformation. Donald MacKenzie shows how in the 1990s, in what were then the disreputable margins of the US financial system, a new approach to trading—automated high-frequency trading or HFT—began and then spread throughout the world. HFT has brought new efficiency to global trading but has also created an unrelenting race for speed, leading to a systematic, subterranean battle among HFT algorithms.\u003c\/p\u003e\n\n\u003cp\u003eIn HFT, time is measured in nanoseconds (billionths of a second), and in a nanosecond, the fastest possible signal—light in a vacuum—can travel only thirty centimetres, or roughly a foot. That makes HFT exquisitely sensitive to the length and transmission capacity of the cables connecting computer servers to the exchanges' systems and to the location of the microwave towers that carry signals between computer data centres. Drawing from more than 300 interviews with high-frequency traders, the people who supply them with technological and communication capabilities, exchange staff, regulators, and many others, MacKenzie reveals the extraordinary efforts expended to speed up every aspect of trading. He looks at how in some markets big banks have fought off the challenge from HFT firms, and how exchanges sometimes engineer technical systems to favour certain types of algorithms over others.\u003c\/p\u003e\n\n\u003cp\u003eFocusing on the material, political, and economic characteristics of high-frequency trading, \u003ci\u003eTrading at the Speed of Light\u003c\/i\u003e offers a unique glimpse into its influence on global finance and where it could lead us in the future.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":46481728209132,"sku":"9780691211381","price":54.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/43f01699ee08b53e07c12d911d354e10.jpg?v=1794533568"},{"product_id":"inside-digital-advertising-by-donald-mackenzie-9781509568642","title":"Inside Digital Advertising","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon-emitting systems that conduct roughly two trillion near-instantaneous, automated auctions every day.\u003c\/p\u003e\n\n\u003cp\u003eThis book takes you into the heart of this mysterious world. It describes how Google built its astonishing global system of warehouse-scale computing and turned that system into an unprecedented, multibillion-dollar, money-earning machine, and how Facebook – almost by accident – also became an advertising leviathan. It examines the tensions between those giants and the smaller firms that populate digital advertising’s open marketplace. Those tensions, as well as conflicts over user privacy, give rise to a new kind of politics that plays out in material systems in the form of crucial clashes between different ways of designing those systems.\u003c\/p\u003e\n\n\u003cp\u003eBuilding on work in the emerging interdisciplinary field of market studies, MacKenzie and Caliskan examine digital advertising’s material politics, its giant megamachines, and the foundations of platform power.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eInside Digital Advertising\u003c\/em\u003e lays bare the processes that underpin today’s global advertising industry. It will be a key book for students and academics in the social sciences, humanities, and business studies, and it will appeal to anyone interested in the forces that are shaping our everyday digital world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871405920492,"sku":"9781509568642","price":42.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/12708673482725.jpg?v=1759878263"}],"url":"https:\/\/bookhero.pro\/collections\/donald-mackenzie.oembed","provider":"Book Hero","version":"1.0","type":"link"}