{"title":"Don Norman","description":"\u003cp\u003eExplore the insightful world of \u003cem\u003eDon Norman\u003c\/em\u003e, a renowned figure in the realms of design and usability. Known for his profound influence on how we interact with the modern world, Norman’s works are a must-read for anyone interested in understanding the intersection of human behaviour and technology.\u003c\/p\u003e\n\n\u003cp\u003eNorman's collection includes \u003cstrong\u003e“The Design of Everyday Things”\u003c\/strong\u003e, often celebrated as a seminal text that explores how thoughtful design can make our daily lives more intuitive and enjoyable. By delving into the psychology behind effective design, this book has become an essential resource in both \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e and \u003cem\u003eEngineering \u0026amp; Technology\u003c\/em\u003e circles.\u003c\/p\u003e\n\n\u003cp\u003eAnother notable work, \u003cstrong\u003e“Emotional Design”\u003c\/strong\u003e, examines the crucial role of emotion in product design. Through engaging case studies and Norman’s expert analysis, this book provides a deep dive into how aesthetics and functionality influence our feelings and, ultimately, our user experience.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an aspiring designer, engineer, or simply curious about the impact of design on everyday life, Don Norman’s books offer valuable insights that challenge the way we think about the objects and systems we use daily.\u003c\/p\u003e","products":[{"product_id":"the-design-of-everyday-things","title":"The Design of Everyday Things","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eThe Design of Everyday Things\u003c\/i\u003e by Don Norman is a groundbreaking exploration into the art and science of design. Through his expertise as a cognitive scientist, Norman unveils the ubiquitous design flaws in everyday objects that cause frustration and inefficiency, from misinterpreted door handles to baffling oven controls. This book delves deep into the critical role of user-centric design, which ensures that products are not only functional but also intuitive and satisfying to use.\u003c\/p\u003e\n\n\u003cp\u003eNorman's insightful lessons reveal that the root of many design failures lies not within the user's intelligence but within the design itself. The book argues that poor design often ignores fundamental principles of cognitive psychology, leading to ambiguous controls, hidden functions, and a severe lack of feedback or guidance. Key problems include arbitrary control-function relationships, excessive demands on memory, and unhelpful visual cues.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe Design of Everyday Things\u003c\/i\u003e, Norman proposes accessible rules for creating exemplary designs. Fundamental principles include making important functions visible, leveraging natural mappings between controls and their effects, and intelligently using constraints to guide users towards the correct actions. By adhering to these principles, designers can create products that provide seamless user experiences, minimise errors, and endure consumer satisfaction.\u003c\/p\u003e\n\n\u003cp\u003eThis fully expanded and updated edition includes a new introduction by the author, reflecting on contemporary applications of his principles in an increasingly digital world. Norman celebrates how excellent design not only improves usability but also serves as a competitive advantage in influencing consumer behaviour. His compelling analysis combines educational value with entertainment, making complex design concepts easily digestible and engaging.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Design of Everyday Things\u003c\/i\u003e serves as an essential primer for designers, engineers, marketers, and anyone interested in the intersection of psychology and product design. Norman's work remains a timeless testament to why certain products delight users while others only leave them perplexed and frustrated. This book continues to inspire better design practices, advocating for a world where everyday interactions are both effortless and enjoyable.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":45713686003948,"sku":"9780465050659","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780465050659.webp?v=1732693939"},{"product_id":"emotional-design-by-don-norman-9780465051366","title":"Emotional Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDid you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colourful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from \u003cem\u003eScientific American\u003c\/em\u003e to \u003cem\u003eThe New Yorker\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eEmotional Design\u003c\/em\u003e articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow. Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eEmotional Design\u003c\/em\u003e will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46832855548140,"sku":"9780465051366","price":50.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/15449793482353.jpg?v=1758415195"}],"url":"https:\/\/bookhero.pro\/collections\/don-norman.oembed","provider":"Book Hero","version":"1.0","type":"link"}