{"title":"Di McLanachan","description":"\u003cp\u003e\u003cstrong\u003eDi McLanachan\u003c\/strong\u003e offers insightful guidance on the essential skills for business success, focusing on effective communication, customer care, and persuasive influence. Her books provide practical lessons aimed at improving professional interactions and enhancing workplace relationships.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect clear, accessible advice that blends real-world examples with actionable strategies. This collection is ideal for anyone looking to refine their business acumen and develop impactful communication techniques.\u003c\/p\u003e","products":[{"product_id":"the-ultimate-business-communication-book-by-david-cotton-9781473689091","title":"The Ultimate Business Communication Book","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIf you want to be the best, you have to have the right skillset.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFrom effective business writing and presentations to running productive meetings, \u003cem\u003eThe Ultimate Business Communication Book\u003c\/em\u003e is a dynamic collection of tools, techniques, and strategies for success.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDiscover the main themes and key ideas, and bring it all together with practical exercises.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThis is your complete course in business communication.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eABOUT THE SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46723909812460,"sku":"9781473689091","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19028433482712.jpg?v=1754700566"},{"product_id":"7-lessons-in-customer-care-by-di-mclanachan-9781399830539","title":"7 Lessons in Customer Care","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA SHORT COURSE IN CUSTOMER CARE BASICS.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e7 Lessons in Customer Care\u003c\/em\u003e is a quick course in looking after people, giving you everything you need to know in just seven short chapters. From interacting with customers to communication excellence, you'll discover how closely allied customer care is to marketing and how to manage the messages your organisation is sending out to the world.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLesson 1: Customer care is more than just saying 'Have a nice day'\u003c\/li\u003e\n  \u003cli\u003eLesson 2: How do you measure up?\u003c\/li\u003e\n  \u003cli\u003eLesson 3: How do your customers think you measure up?\u003c\/li\u003e\n  \u003cli\u003eLesson 4: Deliver more than your customers expect\u003c\/li\u003e\n  \u003cli\u003eLesson 5: Excellence in communication\u003c\/li\u003e\n  \u003cli\u003eLesson 6: Attitude is everything\u003c\/li\u003e\n  \u003cli\u003eLesson 7: Plan to excel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eExplore the main themes and ideas in customer care, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. \u003cem\u003e7 Lessons in Customer Care\u003c\/em\u003e is your fastest route to success.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eABOUT THE SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e7 Lessons\u003c\/em\u003e are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47772935618796,"sku":"9781399830539","price":42.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781399830539-7-lessons-in-customer-care.jpg?v=1782175187"},{"product_id":"7-lessons-in-persuasion-and-influence-by-di-mclanachan-9781399830553","title":"7 Lessons in Persuasion and Influence","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA SHORT COURSE IN PERSUASION AND INFLUENCE BASICS.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e7 Lessons in Persuasion and Influence\u003c\/em\u003e is a quick course in persuasiveness, giving you everything you need to know in just seven short chapters. From understanding how people make decisions to increasing your authority and building rapport, you'll rapidly develop the ability to influence others.\u003c\/p\u003e\n\n\u003cp\u003eLesson 1: What is influence?\u003c\/p\u003e\n\n\u003cp\u003eLesson 2: Conveying the right image\u003c\/p\u003e\n\n\u003cp\u003eLesson 3: Becoming a voice of authority\u003c\/p\u003e\n\n\u003cp\u003eLesson 4: Speaking the language of influence\u003c\/p\u003e\n\n\u003cp\u003eLesson 5: Filtered thinking\u003c\/p\u003e\n\n\u003cp\u003eLesson 6: Flexible influencing\u003c\/p\u003e\n\n\u003cp\u003eLesson 7: Proven persuasion techniques\u003c\/p\u003e\n\n\u003cp\u003eExplore the main themes and ideas in persuasion and influence, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. \u003cem\u003e7 Lessons in Persuasion and Influence\u003c\/em\u003e is your fastest route to success.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eABOUT THE SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e7 Lessons\u003c\/em\u003e are for people who want to succeed at work. 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