{"title":"Delphine Horvath","description":"\u003cp\u003eDiscover the insightful works of Delphine Horvath, a distinguished author in the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. With a unique perspective on the ever-evolving beauty industry, Horvath’s writings offer invaluable insights that resonate with both budding entrepreneurs and established professionals.\u003c\/p\u003e\n\n\u003cp\u003eOne of her notable works, \u003cstrong\u003eCosmetics Marketing\u003c\/strong\u003e, delves into the intricacies of the cosmetic market landscape, providing readers with comprehensive strategies and innovative approaches to thrive in this competitive field. Whether you're aiming to launch a beauty brand or enhance your marketing acumen, Horvath’s expertise guides you in understanding consumer behaviour, branding, and market trends.\u003c\/p\u003e\n\n\u003cp\u003eExplore Delphine Horvath's collection to arm yourself with the knowledge and tools necessary to navigate the complexities of business with confidence and creativity. Her books are not just educational; they're a source of inspiration for anyone passionate about making a mark in the business world.\u003c\/p\u003e","products":[{"product_id":"cosmetics-marketing-by-lindsay-karchin-9781350299436","title":"Cosmetics Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDiscover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, \u003cem\u003eCosmetics Marketing: Strategy and Innovation in the Beauty Industry\u003c\/em\u003e provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.\u003c\/p\u003e\n\n\u003cp\u003eThere are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.\u003c\/p\u003e\n\n\u003cp\u003eWith a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. \u003cem\u003eCosmetics Marketing\u003c\/em\u003e is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46719406768364,"sku":"9781350299436","price":76.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20906643482668.jpg?v=1754556858"}],"url":"https:\/\/bookhero.pro\/collections\/delphine-horvath.oembed","provider":"Book Hero","version":"1.0","type":"link"}