{"title":"David S. Duncan","description":"\u003cp\u003e\u003cstrong\u003eDavid S. Duncan\u003c\/strong\u003e explores the dynamic intersection of business strategy and technological innovation. His works offer insightful analysis on how companies can thrive by harnessing change and anticipating future trends, drawing on cutting-edge research and real-world examples.\u003c\/p\u003e\n\n\u003cp\u003eReaders will find a compelling mix of practical guidance and forward-looking perspectives that illuminate the evolving landscape of business and science. His books invite thoughtful reflection on the forces shaping our world and the strategies needed to succeed within them.\u003c\/p\u003e","products":[{"product_id":"competing-against-luck-by-clayton-m-christensen-9780062435613","title":"Competing Against Luck","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHow do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionised business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.\u003c\/p\u003e\n\n\u003cp\u003eAfter years of research, Christensen has come to one critical conclusion: our long-held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they \"hire\" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The \"Jobs to Be Done\" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few.\u003c\/p\u003e\n\n\u003cp\u003eBut \u003cem\u003eCompeting Against Luck\u003c\/em\u003e is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to \"hire\" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.\u003c\/p\u003e\n\n\u003cp\u003eThis book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":47654200639724,"sku":"9780062435613","price":73.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780062435613-competing-against-luck.jpg?v=1779419383"},{"product_id":"the-year-in-tech-2027-the-insights-you-need-from-harvard-business-review-by-harvard-business-review-9798892793728","title":"The Year in Tech, 2027: The Insights You Need from Harvard Business Review","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA year of HBR's essential thinking on tech\u003c\/strong\u003e – \u003cstrong\u003eall in one place.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFrom gen AI to EVs to advanced digital collaboration tools, new tech innovations are reshaping organisations from the factory floor to the C-suite. What should you and your company be doing right now to take advantage of the opportunities these technologies are creating – and to avoid falling victim to disruption?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Year in Tech, 2027: The Insights You Need from Harvard Business Review\u003c\/em\u003e will help you understand what the latest and most important applications of new tech mean for your organisation and how you can use them to compete and win in today's turbulent business environment.\u003c\/p\u003e\n\n\u003cp\u003eBusiness is changing. Will you adapt or be left behind?\u003c\/p\u003e\n\n\u003cp\u003eGet up to speed and deepen your understanding of the topics that are shaping your company's future with the \u003cem\u003eInsights You Need from Harvard Business Review\u003c\/em\u003e series. Featuring HBR's smartest thinking on fast-moving issues – blockchain, cybersecurity, AI, and more – each book provides the foundational introduction and practical case studies your organisation needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.\u003c\/p\u003e\n\n\u003cp\u003eYou can't afford to ignore how these issues will transform the landscape of business and society. \u003cem\u003eThe Insights You Need\u003c\/em\u003e series will help you grasp these critical ideas – and prepare you and your company for the future.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":67712362021100,"sku":"9798892793728","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9798892793728-the-year-in-tech-2027-the-insights-you-need-from-harvard-business-review-1.jpg?v=1791855136"}],"url":"https:\/\/bookhero.pro\/collections\/david-s-duncan.oembed","provider":"Book Hero","version":"1.0","type":"link"}