{"title":"David Ogilvy","description":"\u003cp\u003e\u003cem\u003eDavid Ogilvy\u003c\/em\u003e is a revered figure in the world of advertising, known for his pioneering ideas and influential writing on the subject. Often dubbed the \"Father of Advertising,\" Ogilvy's insights remain highly relevant, offering timeless wisdom for those interested in the fields of business, entrepreneurship, and marketing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConfessions of an Advertising Man\u003c\/strong\u003e is a must-read for anyone in the industry, providing a firsthand account of Ogilvy's journey and the principles that propelled him to success. With straightforward advice and engaging anecdotes, this book is an invaluable resource for aspiring marketers.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cstrong\u003eOgilvy on Advertising\u003c\/strong\u003e, Ogilvy offers a comprehensive guide to the techniques and strategies that have defined successful advertising campaigns. This book is a treasure trove of knowledge, perfect for both novices and seasoned professionals seeking to enhance their understanding of how to captivate audiences.\u003c\/p\u003e\n\n\u003cp\u003eExplore the enduring legacy of \u003cem\u003eDavid Ogilvy\u003c\/em\u003e through these essential reads, where business acumen meets creativity, and discover why his work continues to inspire generations of entrepreneurs and advertisers.\u003c\/p\u003e","products":[{"product_id":"ogilvy-on-advertising","title":"Ogilvy on Advertising","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDavid Ogilvy is 'The Father of Advertising', and in this new format of his seminal classic, he teaches you how to sell anything.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'The most sought-after wizard in the advertising business.'\u003c\/em\u003e \u003cem\u003eTimes Magazine\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eFrom the most successful advertising executive of all time comes the definitive guide to the art of any sale.\u003c\/p\u003e\n\n\u003cp\u003eEverything from writing successful copy to finding innovative ways to engage people, and from identifying with your audience to the various ways to sell a lifestyle, \u003cem\u003eOgilvy on Advertising\u003c\/em\u003e looks at what sells, what doesn't, and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.\u003c\/p\u003e\n\n\u003cp\u003eFrom a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":45712550166764,"sku":"9781802794960","price":24.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781802794960.jpg?v=1725989167"},{"product_id":"confessions-of-an-advertising-man-by-david-ogilvy-9781904915379","title":"Confessions of an Advertising Man","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eConfessions of an Advertising Man\u003c\/em\u003e is the distillation of all the successful Ogilvy concepts, tactics, and techniques that made this book an international bestseller.\u003c\/p\u003e\n\n\u003cp\u003eRegarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alliance Distribution Services Pty Ltd","offers":[{"title":"Default Title","offer_id":46816685719788,"sku":"9781904915379","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6079653482866.jpg?v=1757849908"},{"product_id":"ogilvy-on-advertising-by-david-ogilvy-9781853756153","title":"Ogilvy on Advertising","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDavid Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, \u003ci\u003eOgilvy on Advertising\u003c\/i\u003e, provides valuable advice to both young hopefuls and veterans of the industry who are keen to improve their success rate.\u003c\/p\u003e\n\n\u003cp\u003eThis candid and indispensable primer covers all aspects of advertising, shared by the man \u003ci\u003eTime\u003c\/i\u003e has called \"the most sought after wizard in the business\".\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46854724649196,"sku":"9781853756153","price":44.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781853756153.jpg?v=1759253030"}],"url":"https:\/\/bookhero.pro\/collections\/david-ogilvy.oembed","provider":"Book Hero","version":"1.0","type":"link"}