{"title":"David Meerman Scott","description":"\u003cp\u003eDavid Meerman Scott offers insightful guidance on modern marketing and business strategies, blending practical advice with compelling storytelling. His works explore the evolving landscape of public relations and fan engagement, highlighting innovative approaches that inspire both entrepreneurs and marketing professionals.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a thoughtful examination of how brands connect with audiences, emphasising authentic relationships and cultural relevance. Through titles like \u003cem\u003eThe New Rules of Marketing and PR\u003c\/em\u003e and \u003cem\u003eFanocracy\u003c\/em\u003e, Scott reveals how businesses can harness the power of communities to drive success in a rapidly changing marketplace.\u003c\/p\u003e","products":[{"product_id":"marketing-lessons-from-the-grateful-dead-by-brian-halligan-9781394378012","title":"Marketing Lessons from the Grateful Dead","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eThe Grateful Dead—rock legends, marketing pioneers\u003c\/b\u003e\n\n\u003cp\u003eThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away \u003cem\u003efreemium\u003c\/em\u003e content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.\u003c\/p\u003e\n\n\u003cp\u003eWritten by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, \u003ci\u003eMarketing Lessons from the Grateful Dead\u003c\/i\u003e gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, \"lose control\" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46792158806252,"sku":"9781394378012","price":45.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/12319763482684.jpg?v=1756996902"},{"product_id":"the-new-rules-of-marketing-and-pr-by-david-meerman-scott-9781119854289","title":"The New Rules of Marketing and PR","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eThe new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques\u003c\/b\u003e\n\nAs the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of \u003ci\u003eThe New Rules of Marketing and PR\u003c\/i\u003e provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.\n\nAn international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising!\n\nThe latest edition of \u003ci\u003eThe New Rules of Marketing and PR\u003c\/i\u003e has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.\n\nThe definitive guide on the future of marketing, this must-have resource will help you: \n\n\u003cul\u003e\n  \u003cli\u003eIncorporate the new rules that will keep you ahead of the digital marketing curve\u003c\/li\u003e\n  \u003cli\u003eMake your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you\u003c\/li\u003e\n  \u003cli\u003eGain valuable insights through compelling case studies and real-world examples\u003c\/li\u003e\n\u003c\/ul\u003e\n\nThe eighth edition of \u003ci\u003eThe New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly\u003c\/i\u003e is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855038992620,"sku":"9781119854289","price":52.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119854289.jpg?v=1759261850"},{"product_id":"the-new-rules-of-marketing-pr-by-david-meerman-scott-9781394282166","title":"The New Rules of Marketing \u0026 PR","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAs the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of \u003ci\u003eThe New Rules of Marketing and PR\u003c\/i\u003e offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.\u003c\/p\u003e\n\n\u003cp\u003eAn international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising!\u003c\/p\u003e\n\n\u003cp\u003eThe latest edition of \u003ci\u003eThe New Rules of Marketing and PR\u003c\/i\u003e has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eIncorporate the new rules that will keep you ahead of the digital marketing curve\u003c\/li\u003e\n    \u003cli\u003eMake your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you\u003c\/li\u003e\n    \u003cli\u003eGain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe ninth edition of \u003ci\u003eThe New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly\u003c\/i\u003e is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organisations of all types and sizes.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855039025388,"sku":"9781394282166","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394282166.jpg?v=1759261853"},{"product_id":"fanocracy-by-david-meerman-scott-9781613084991","title":"Fanocracy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eFrom the author of \u003ci\u003eNew Rules of Marketing \u0026amp; PR\u003c\/i\u003e, a bold guide to converting customer passion into marketing power.\u003c\/b\u003e\n\n\u003cp\u003eHow do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, B2B software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.\u003c\/p\u003e\n\n\u003cp\u003eIn the second edition of this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organisations, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMeUndies, the subscription company that’s revolutionising underwear\u003c\/li\u003e\n  \u003cli\u003eHeadCount, the nonprofit that registers voters at music concerts\u003c\/li\u003e\n  \u003cli\u003eGrain Surfboards, the board-building studio that willingly reveals its trade secrets with customers\u003c\/li\u003e\n  \u003cli\u003eHagerty, the classic-car insurance provider with over 600,000 premier club members\u003c\/li\u003e\n  \u003cli\u003eHubSpot, the software company that draws 25,000 attendees to its annual conference\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFor anyone who seeks to harness the force of fandom to revolutionise their business, \u003ci\u003eFanocracy\u003c\/i\u003e shows the way.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47745260224748,"sku":"9781613084991","price":52.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781613084991-fanocracy.jpg?v=1781497104"}],"url":"https:\/\/bookhero.pro\/collections\/david-meerman-scott.oembed","provider":"Book Hero","version":"1.0","type":"link"}