{"title":"David Kester","description":"\u003cp\u003eWelcome to the world of David Kester, a distinguished author in the realms of Business and Entrepreneurship. Known for his insightful and accessible writing style, Kester has made a significant impact on professionals and budding entrepreneurs alike. His work distils complex business concepts into practical advice, offering valuable tools for navigating the dynamic world of innovation and business strategy.\u003c\/p\u003e\n\n\u003cp\u003eAmong his critically acclaimed works is \u003cem\u003eThe Experimentation Field Book\u003c\/em\u003e, a must-read for anyone looking to master experimental methodologies in business. This book guides readers through the intricacies of implementing experiments to drive smart decision-making and innovation within organisations. It serves as an essential resource for those aiming to optimise product development and strategy through evidence-based approaches.\u003c\/p\u003e\n\n\u003cp\u003eDavid Kester's writings are not just about theory; they provide actionable frameworks that can be applied directly to real-world business challenges. His books are perfect for readers who are eager to enhance their entrepreneurial skills, foster a culture of innovation, and achieve sustainable growth in their ventures.\u003c\/p\u003e\n\n\u003cp\u003eExplore the David Kester collection today and equip yourself with the insights and strategies that can transform your business approach and entrepreneurial journey.\u003c\/p\u003e","products":[{"product_id":"the-experimentation-field-book-by-elizabeth-chen-9780231214179","title":"The Experimentation Field Book","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eExperimentation is an essential part of innovation. It is the link between generating new ideas and putting them into practice. We are constantly experimenting in our daily lives, and organisations place great value on testing new products, services, and strategies. Yet there is a shortage of actionable guidance on how to design and execute high-quality experiments for practical purposes.\u003c\/p\u003e\n\n\u003cp\u003eThis book is a hands-on manual for crafting and conducting useful experiments in real-life settings. It guides readers from any background or discipline through the fundamentals of identifying testable ideas, selecting an evidence base, prototyping, and testing, building users' skill sets and channelling their creativity through an interactive, exercise-oriented format.\u003c\/p\u003e\n\n\u003cp\u003eThe book details a step-by-step framework, with user-friendly instructions and a case study illustrating the process at work at each step, as well as templates for readers to customise in their own projects. It draws on design thinking as well as other practical business approaches.\u003c\/p\u003e\n\n\u003cp\u003eFrom the classroom to the practice world, \u003cem\u003eThe Experimentation Field Book\u003c\/em\u003e is a vital toolkit for all problem solvers and innovators seeking to address today's pressing challenges.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854993674476,"sku":"9780231214179","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780231214179.jpg?v=1759259970"}],"url":"https:\/\/bookhero.pro\/collections\/david-kester.oembed","provider":"Book Hero","version":"1.0","type":"link"}