{"title":"David C. Edelman","description":"\u003cp\u003eWelcome to the David C. Edelman collection at our bookstore, where the realms of business strategy and personalised marketing merge seamlessly. David C. Edelman is a renowned leader in business and entrepreneurship, known for his deep insights into digital marketing and customer relationship management.\u003c\/p\u003e\n\n\u003cp\u003eEdelman's work, including the notable book \u003cem\u003ePersonalized\u003c\/em\u003e, offers readers a profound understanding of how companies can leverage technology to create more tailored experiences for their audiences. His writings are essential for anyone looking to enhance their marketing strategies and foster meaningful connections with customers in today's digital age.\u003c\/p\u003e\n\n\u003cp\u003eEdelman combines his vast experience as a marketing executive and strategic advisor to deliver practical advice that is both accessible and compelling for business professionals at all levels. His emphasis on personalised marketing ensures that his books remain invaluable resources for those eager to drive growth and innovation within their organisations.\u003c\/p\u003e\n\n\u003cp\u003eExplore David C. Edelman's collection to discover how you can transform your business strategies and stay ahead in a rapidly evolving market landscape.\u003c\/p\u003e","products":[{"product_id":"personalized-by-mark-abraham-9781647826277","title":"Personalized","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn a world where consumers expect more instantly and seamlessly, personalisation is a strategic imperative.\u003c\/p\u003e\n\n\u003cp\u003eConsumers want personalised experiences, but few companies are rising to the challenge. Those that succeed in personalisation build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.\u003c\/p\u003e\n\n\u003cp\u003eBut most companies are not doing personalisation well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalisation must be a critical element of an organisation's strategy.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003ePersonalized\u003c\/i\u003e is a playbook for delivering true personalisation at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalisation:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cb\u003eEmpower Me\u003c\/b\u003e: Understand each customer's needs and how best to meet them.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eKnow Me\u003c\/b\u003e: Win customers' trust and permission to use their data to improve their experience.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eReach Me\u003c\/b\u003e: Reach out to the right customer, in the right channel, at the right time.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eShow Me\u003c\/b\u003e: Tailor unique content to be relevant to each customer, enabled by generative AI.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eDelight Me\u003c\/b\u003e: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith detailed examples across industries, including retail, health care, banking, technology, and travel, this book will help executives learn how to put personalisation at the centre of their strategy, accelerate growth, and capture their share of the $2 trillion personalisation prize.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46722432401644,"sku":"9781647826277","price":64.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19081313482774.jpg?v=1754642322"}],"url":"https:\/\/bookhero.pro\/collections\/david-c-edelman.oembed","provider":"Book Hero","version":"1.0","type":"link"}