{"title":"Danilo Zatta","description":"\u003cp\u003eDanilo Zatta’s books delve into the art and science of pricing within the broader landscape of business strategy. His work offers clear, innovative approaches for entrepreneurs and professionals seeking to optimise value and enhance profitability.\u003c\/p\u003e\n\n\u003cp\u003eWith a focus on evolving pricing models and effective strategies, Zatta’s writing provides practical insights into how businesses can adapt to competitive markets and maximise their potential. Readers interested in strategic decision-making will find his approach both informative and thought-provoking.\u003c\/p\u003e","products":[{"product_id":"the-10-rules-of-highly-effective-pricing-by-danilo-zatta-9781394195763","title":"The 10 Rules of Highly Effective Pricing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTransform your organisation’s pricing strategy to take advantage of exciting new opportunities to unlock profitable growth.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe 10 Rules of Highly Effective Pricing\u003c\/i\u003e, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation’s monetisation strategies and boosting profits.\u003c\/p\u003e\n\n\u003cp\u003eThe author explains the 10 key elements to transform your price management, such as making pricing a CEO priority, instilling a culture of profit, selling value, differentiating prices, setting up the pricing governance, avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing these rules simply miss out on.\u003c\/p\u003e\n\n\u003cp\u003eIn this authoritative yet easy-to-read book, you’ll explore inspiring case studies of real-world companies that have realised the tremendous potential of pricing transformation to unlock their firms’ latent profitability. You’ll also discover the foundational pricing concepts you need to understand if you aim to drive incredible results in your company’s top and bottom lines. This book also offers:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAll the necessary ingredients for a successful, company-wide pricing transformation\u003c\/li\u003e\n  \u003cli\u003eClear explanations of the key elements that determine successful pricing - and how to maximise profitability at the pricing level\u003c\/li\u003e\n  \u003cli\u003eStrategies for identifying present and future monetisation opportunities\u003c\/li\u003e\n  \u003cli\u003eTechniques for generating immediate wins, as well as strategies for generating long-term advantage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eA can’t-miss resource for managers, founders, executives, directors, and entrepreneurs with a stake in driving growth and profitability in their firms, \u003ci\u003eThe 10 Rules of Highly Effective Pricing\u003c\/i\u003e will also earn a place on the bookshelves of business and management students learning about contemporary pricing strategy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e'Company marketers spend a lot of time on promotion and take pricing for granted. Zatta's new book \u003ci\u003eThe 10 Rules of Highly Effective Pricing\u003c\/i\u003e will help wake up company marketers to the profit coming from creative pricing.’\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e- \u003cstrong\u003ePhilip Kotler\u003c\/strong\u003e, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854893109484,"sku":"9781394195763","price":71.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394195763.jpg?v=1759258472"},{"product_id":"the-pricing-model-revolution-by-danilo-zatta-9781119900573","title":"The Pricing Model Revolution","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eAn incisive and accessible blueprint to pricing your company’s products and services\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline\u003c\/i\u003e, world-renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.\u003c\/p\u003e\n\n\u003cp\u003eAlthough it's rigorous and evidence-backed, \u003ci\u003eThe Pricing Model Revolution\u003c\/i\u003e avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You’ll learn things like:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow to make smart and innovative pricing a core component of your next product offering\u003c\/li\u003e\n  \u003cli\u003eHow to distinguish between every new, future-oriented monetization approach\u003c\/li\u003e\n  \u003cli\u003eWhich factors to consider when you’re choosing a new pricing model for your most popular products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAn essential read for C-level executives, managers, entrepreneurs, and sales team leaders, \u003ci\u003eThe Pricing Model Revolution\u003c\/i\u003e belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":48147892895980,"sku":"9781119900573","price":71.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119900573-the-pricing-model-revolution.jpg?v=1786453249"}],"url":"https:\/\/bookhero.pro\/collections\/danilo-zatta.oembed","provider":"Book Hero","version":"1.0","type":"link"}