{"title":"Dan Ariely","description":"\u003cp\u003eWelcome to our curated selection of books by \u003cem\u003eDan Ariely\u003c\/em\u003e, a renowned figure in the fields of behavioural economics and psychology. Known for his insightful and thought-provoking explorations of human behaviour, Ariely provides readers with a unique lens through which to understand the seemingly irrational aspects of decision-making.\u003c\/p\u003e\n\n\u003cp\u003eAmong his most celebrated works, \u003cem\u003eMisbelief\u003c\/em\u003e delves into the intriguing world of human deception, examining how and why misbeliefs are formed and sustained. This book is a fitting choice for anyone curious about the intricacies of the human mind and social dynamics, making it a popular pick across our \u003cstrong\u003eScience \u0026amp; Nature\u003c\/strong\u003e and \u003cstrong\u003eSelf-Help \u0026amp; Personal Development\u003c\/strong\u003e categories.\u003c\/p\u003e\n\n\u003cp\u003eAnother must-read is \u003cem\u003ePredictably Irrational\u003c\/em\u003e, where Ariely challenges the notion of logical decision-making, revealing how our impulses and emotions often lead us astray. Through a series of captivating experiments and anecdotes, the book uncovers the hidden forces shaping our choices in everyday life.\u003c\/p\u003e\n\n\u003cp\u003eWhether you’re keen to develop a deeper understanding of your own behaviour or enhance your personal and professional decision-making skills, Dan Ariely's works provide invaluable insights. Dive into these enlightening reads and discover why irrationality is at the core of human nature.\u003c\/p\u003e","products":[{"product_id":"predictably-irrational","title":"Predictably Irrational","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003ePredictably Irrational\u003c\/em\u003e by Dan Ariely is a thought-provoking exploration into the reasons why even the most intellectual and logical individuals make irrational decisions in their everyday lives. Ariely, a seasoned behavioural economist, delves deep into the human psyche, revealing the often-hidden forces that drive our choices in ways that defy logic and common sense.\u003c\/p\u003e\n\n\u003cp\u003eHave you ever wondered why a 50p aspirin feels more effective than a 5p one? Why do we perceive something as a better deal just because it’s labelled as “free”? How do our expectations shape our actual opinions and decisions? Through a series of engaging narratives and enlightening experiments, Ariely answers these questions, offering eye-opening insights into our quirky behaviours.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003ePredictably Irrational\u003c\/em\u003e, Ariely dissects our everyday decisions, from why we overpay for coffee to the irrational motives behind buying a car. He shows that it's not merely random or inexplicable; rather, these illogical choices have systematic and predictable patterns. Ariely's witty and engaging writing style makes complex concepts easily digestible, interweaving relatable everyday situations with groundbreaking behavioural experiments.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout features of this book is its practical application. By recognising these irrational patterns, Ariely empowers readers to make more informed decisions, not only in business but also in personal matters. Whether it’s about health and diet, financial investments, or even romantic choices, the book provides a treasure trove of knowledge that helps in navigating the intricacies of daily life with greater awareness and rationality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePredictably Irrational\u003c\/em\u003e doesn’t just illuminate why we often act against our best interests; it offers a roadmap to better decision-making. Ariely's insights extend to collective welfare too, demonstrating how understanding our irrational selves can lead to improved public policy and a better society.\u003c\/p\u003e\n\n\u003cp\u003eThis masterpiece is a must-read for anyone interested in the intersection of economics, psychology, and human behaviour. It’s a blend of humour, scientific inquiry, and deep insight that will change the way you view your own decisions and those of the people around you.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45686351167724,"sku":"9780007256532","price":17.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780007256532.jpg?v=1725465837"},{"product_id":"misbelief-by-dan-ariely-9781785120800","title":"Misbelief","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003e\"Timely... a crucial foundation for building a more empathetic and informed society.\" - Daniel H. Pink\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e\"An important book for those who want to understand... the increasingly complex world.\" - Arianna Huffington\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eHow do we distinguish between fact and fiction in a post-truth world?\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe rise of fake news and AI-generated deep fakes have created a crisis of trust, making it more difficult than ever to know when we are being misled.\u003c\/p\u003e\n\n\u003cp\u003eRenowned social scientist Dan Ariely explores how the concept of misbelief can lead anyone to doubt established truth and embrace conspiracy theories. Drawing upon his first-hand experience of being the subject of disinformation, Ariely investigates the psychological drivers and motives behind irrational beliefs and what we do to counter them.\u003c\/p\u003e\n\n\u003cp\u003eAn urgent call-to-action, \u003ci\u003eMisbelief\u003c\/i\u003e uncovers how we can stem the tide of misbelief with an empathetic and tolerant approach and restore trust in society.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46854677823724,"sku":"9781785120800","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/815b9110cfa48e80287b14b9e24c060e.jpg?v=1759266448"}],"url":"https:\/\/bookhero.pro\/collections\/dan-ariely.oembed","provider":"Book Hero","version":"1.0","type":"link"}