{"title":"Customer Service \u0026 Experience","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eEnhance your customer relationships with Book Hero’s Customer Service \u0026amp; Experience collection, designed to help you create exceptional experiences at every touchpoint. Discover books filled with strategies for understanding customer needs, handling complaints effectively, and fostering loyalty through outstanding service. Whether you're a customer service professional or a business leader, these resources provide valuable insights into building a customer-centric culture and improving satisfaction.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"unreasonable-hospitality","title":"Unreasonable Hospitality","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eLearn the surprising power of delivering beyond your customers' expectations.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe New York Times\u003c\/em\u003e Bestseller\u003c\/p\u003e\n\n\u003cp\u003eAs seen on the hit TV show \u003cem\u003eThe Bear\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eEssential lessons in hospitality for every business, from the former co-owner of the legendary restaurant Eleven Madison Park.\u003c\/p\u003e\n\n\u003cp\u003eWill Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.\u003c\/p\u003e\n\n\u003cp\u003eHow did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara's team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. His hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention. Discover why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.\u003c\/p\u003e\n\n\u003cp\u003eToday, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry's most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":45658414022892,"sku":"9781529146820","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781529146820_1ff3b3fa-727b-4838-bc2e-6917a171eef9.jpg?v=1738400514"},{"product_id":"raving-fans","title":"Raving Fans!","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eRaving Fans!\u003c\/em\u003e by Kenneth Blanchard and Sheldon Bowles is an engaging and insightful guide that highlights the essential principles of superior customer service. Written in a compelling parable style, the book narrates the journey of a freshly appointed Area Manager who is eager to transform his customer service approach on his very first day. Through a series of enlightening and often humorous interactions, he learns invaluable lessons about what it takes to turn ordinary customers into enthusiastic and loyal advocates.\u003c\/p\u003e\n\n\u003cp\u003eThe protagonist encounters a mentor who introduces him to the concept of creating \"Raving Fans,\" or customers who are so delighted with the service they receive that they can't help but enthusiastically spread the word. This mentor provides practical advice on how to effectively define a vision, genuinely understand customer desires, and implement robust systems to ensure consistent, exceptional service. Moreover, the book underscores that achieving Raving Fan Service requires a continuous commitment rather than a one-time effort.\u003c\/p\u003e\n\n\u003cp\u003eIn the backdrop of a global service crisis where customer dissatisfaction is rampant, \u003cem\u003eRaving Fans!\u003c\/em\u003e emerges as a beacon of how businesses can revamp their customer service strategies. The authors present startlingly fresh tips and innovative techniques that are easily executable, making this book an indispensable manual for anyone aiming to foster a customer-centric culture in their workplace.\u003c\/p\u003e\n\n\u003cp\u003eBlanchard and Bowles draw from their extensive experience to provide a masterclass in customer engagement, laying out a road map for creating memorable customer experiences that translate into exceptional bottom-line results. The narrative is not only informative but also entertaining, making complex strategies accessible and easy to understand.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eRaving Fans!\u003c\/em\u003e is perfect for business leaders, managers, and anyone involved in customer service. By implementing the insights from this book, organisations of any size and sector can cultivate a committed customer base that acts as a powerful engine for growth and success.\u003c\/p\u003e\n\n\u003cp\u003ePick up \u003cem\u003eRaving Fans!\u003c\/em\u003e today and start your journey towards transforming your customers into Raving Fans who will support and advocate for your business like never before.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45686412247276,"sku":"9780006530695","price":19.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780006530695.jpg?v=1725466441"},{"product_id":"delivering-happiness","title":"Delivering Happiness","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eSuccessfully grow your business and improve customer and employee happiness with this \u003ci\u003eNew York Times\u003c\/i\u003e bestseller, written by the CEO of Zappos.\u003c\/b\u003e\n\n\u003cp\u003e\u003ci\u003eDelivering Happiness\u003c\/i\u003e by Tony Hsieh explores a visionary approach to achieving both personal and professional fulfilment. Beginning with his early entrepreneurial ventures, Hsieh draws on his experiences, starting from a humble worm farm business during his childhood to creating a pizza enterprise in college, culminating in his remarkable journey at Zappos.\u003c\/p\u003e\n\n\u003cp\u003eAs the CEO of Zappos, Hsieh transformed the company into an e-commerce giant renowned for its outstanding customer service and unique corporate culture. His leadership philosophy centres on the radical idea that prioritising happiness — for employees, customers, and business partners — can lead to astounding success. Under his guidance, Zappos was acquired by Amazon for over $1.2 billion, a testament to the company's innovative approach and thriving work environment.\u003c\/p\u003e\n\n\u003cp\u003eHsieh shares his insights on building a corporate culture that values happiness and how this unconventional strategy can drive productivity and profitability. He challenges conventional business wisdom by demonstrating that nurturing a positive work atmosphere is not just beneficial but crucial for long-term success. The book presents actionable advice on fostering a supportive company culture and engaging employees in meaningful ways.\u003c\/p\u003e\n\n\u003cp\u003eFast-paced and down-to-earth, \u003ci\u003eDelivering Happiness\u003c\/i\u003e is an inspiring narrative that advocates for the integration of happiness into the core of business strategies. Through a series of anecdotes, personal stories, and practical tips, Hsieh illustrates how focusing on the well-being of others can lead to a more fulfilling and prosperous life. This ground-breaking book is not just a business manual but a blueprint for creating joy and satisfaction in all aspects of life.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are an entrepreneur, a business leader, or someone seeking to understand what truly makes people happy, \u003ci\u003eDelivering Happiness\u003c\/i\u003e offers a fresh perspective on achieving success by simply spreading happiness.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":45711398699244,"sku":"9780446576222","price":31.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780446576222.jpg?v=1725975067"},{"product_id":"uncommon-service","title":"Uncommon Service","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMost companies often regard service as a low-priority business operation, only bringing it to the forefront when faced with customer complaints. Service becomes a fire-fighting tool to temporarily resolve issues and pacify customers. \u003ci\u003eUncommon Service\u003c\/i\u003e by Frances Frei and Anne Morriss challenges this perception and proposes a radical rethinking of service as a potent competitive weapon in an unpredictable economy, where traditional sources of strategic advantage are becoming obsolete.\u003c\/p\u003e\n\n\u003cp\u003eIn this transformative book, the authors argue for integrating service tightly into the fabric of every core decision within a company. They provide a fresh perspective on what exceptional service entails and illustrate an operating model that necessitates making difficult but essential choices.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eUncommon Service\u003c\/i\u003e addresses key questions critical to delivering outstanding service:\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eHow do customers define \"excellence\" in your offering?\u003c\/b\u003e Is it convenience, friendliness, flexible choices, or price? Understanding what matters most to customers is crucial in providing exceptional service that stands out.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eHow will you get paid for that excellence?\u003c\/b\u003e Will you command a premium price for superior service, or will you encourage customers to undertake certain service tasks themselves? This question explores the economic models that support high-quality service.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eHow will you empower your employees to deliver excellence?\u003c\/b\u003e Effective service delivery requires strategic decisions about recruiting, selection, training, and job design. Additionally, cultivating an organizational culture that upholds these values is vital.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eHow will you get your customers to behave?\u003c\/b\u003e How can you encourage customers to treat your employees with respect or to adopt new technologies that enhance their service experience? This touches upon the interaction between customer behaviour and service quality.\u003c\/p\u003e\n\n\u003cp\u003eThrough engaging and pragmatic insights, \u003ci\u003eUncommon Service\u003c\/i\u003e makes a compelling case for a systematic approach to service. The book advocates that by fundamentally rethinking and restructuring service as an integral part of your business strategy, companies can significantly enhance productivity, profitability, and competitive edge. Frei and Morriss provide real-life examples, practical tools, and actionable insights making this a must-read for anyone serious about revolutionising their service strategy.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":45714457952492,"sku":"9781422133316","price":74.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781422133316.jpg?v=1726008430"},{"product_id":"the-gold-standard-by-colin-cowie-9781400224005","title":"The Gold Standard","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cstrong\u003eLearn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients.\u003c\/strong\u003e\n\nIf you’re searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. Any business organisation can adapt the tools and techniques in this book.\n\nColin Cowie, one of the world’s most sought-after event planners, shares the hard-won and hard-nosed advice he has learned through entertaining and engaging stories and examples. He gives readers the indisputable blueprint for creating a customer-service culture that anyone can tailor to their own needs, whether you’re a shopkeeper, corporate marketing director, or budding event planner.\n\nUpon coming to the United States from South Africa with $400 in his pocket, Colin built his highly successful catering and event-planning business from the ground up to become event planner to the most respected tastemakers and personalities in the world—including Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, and Kim Kardashian, to name a few.\n\nIn \u003cem\u003eThe Gold Standard\u003c\/em\u003e, you will:\n\n\u003cul\u003e\n    \u003cli\u003eLearn how to formulate your own vision, mission statements, and guiding principles, and effectively communicate them to your team.\u003c\/li\u003e\n    \u003cli\u003eLearn how you can align your vision with your essential mission statement.\u003c\/li\u003e\n    \u003cli\u003eDiscover the core values, including service and accountability, that fuel Colin’s customer-care ethos, and how you can apply those values to your own business.\u003c\/li\u003e\n    \u003cli\u003eHave a renewed understanding of how vitally important it is that you take good care of the people who work for you so they, in turn, can care for your customers.\u003c\/li\u003e\n    \u003cli\u003eBecome armed to inspire and empower your team.\u003c\/li\u003e\n    \u003cli\u003eBe guided to create your own “bible” of scripts, protocols, and procedures that will streamline customer-care situations while making every customer feel like their individual desires are being taken care of.\u003c\/li\u003e\n    \u003cli\u003eLearn how to use every complaint as an opportunity, as well as why you should be more afraid of a client who \u003cem\u003edoesn’t\u003c\/em\u003e complain when something goes wrong versus one who does.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45975778066668,"sku":"9781400224005","price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781400224005.jpg?v=1733791216"},{"product_id":"lead-right-for-your-companys-type-by-william-schneider-9781400246038","title":"Lead Right for Your Company's Type","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLead Right for Your Company’s Type\u003c\/em\u003e will help you find the best strategies for success for your unique business.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEvery year, businesses needlessly fail because they adapt the wrong strategies suited for their organisation’s strengths. A mid-tier retail chain is derailed by leadership demands for superior products instead of reliably low prices. A software giant is brought to its knees by prioritising profits over innovation. A small arts college is destabilised by top-down rules designed for a predictable and dependable company. There is no one-size-fits-all game plan for success when it comes to the wide array of businesses today. Success starts with knowing the kind of business you’re really in.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eLead Right for Your Company’s Type\u003c\/em\u003e, learn the four categories that every enterprise falls into, depending on their customer promise:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ecustomised (e.g., ad agency),\u003c\/li\u003e\n  \u003cli\u003epredictable and dependable (e.g., utility company),\u003c\/li\u003e\n  \u003cli\u003ebenevolent (e.g., educational institution),\u003c\/li\u003e\n  \u003cli\u003eand best in class (e.g., high-tech company like Apple).\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThen follow a proven five-step process to help you in diagnosing your organisation’s ills and stop them at their source. Apply the wrong practices, and the mismatch pulls the enterprise apart. However, when leadership practices fit the customer promise and company type, the organisation thrives.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":46073945882860,"sku":"9781400246038","price":37.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781400246038.jpg?v=1736199868"},{"product_id":"we-need-to-talk-by-phillip-van-hooser-9781640951556","title":"We Need to Talk","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWill your business relationships suffer or be saved by your ability to communicate?\u003c\/p\u003e\n\n\u003cp\u003eLike it or not, professional relationships are impacted—positively or negatively—by the ability to communicate. Customers are won or lost, employees are encouraged or de-motivated, and professional networks are expanded or extinguished—all by how well we communicate. \u003cem\u003eWe Need to Talk\u003c\/em\u003e reveals key strategies to help you build trust, win respect, and sidestep common minefields when communication gets critical.\u003c\/p\u003e\n\n\u003cp\u003e\"As a manager in a client service environment, the need frequently arises to have critical conversations. Within days of reading \u003cem\u003eWe Need to Talk\u003c\/em\u003e, I applied two of the principles Phil described and was beyond thrilled at the outcome. Not only did my associate respond favourably to the message, but agreed that changes were needed and committed to making them. I was utterly amazed at how easy it was to have the conversation. Every manager, no matter how experienced, can benefit from this book. The time comes for you to have your next critical conversation, pick up \u003cem\u003eWe Need to Talk\u003c\/em\u003e. You'll be glad you did!\" --Priscilla Pinnegar, Client Support Manager II, ADP, Inc.\u003c\/p\u003e\n\n\u003cp\u003eDiscover how you can:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEstablish empathy and trust when communicating with subordinates, co-workers, superiors, or customers\u003c\/li\u003e\n  \u003cli\u003eRebuild the believability quotient when truthfulness has not always been practised\u003c\/li\u003e\n  \u003cli\u003eRein in \"brutal honesty\" and the damage it causes\u003c\/li\u003e\n  \u003cli\u003eBuild rapport by \"actively\" listening\u003c\/li\u003e\n  \u003cli\u003eEarn respect while delivering difficult or sensitive messages\u003c\/li\u003e\n  \u003cli\u003eBuild integrity while eliminating communication barriers like the \"grapevine\"\u003c\/li\u003e\n  \u003cli\u003eAnd get results by guaranteeing the message you intended was interpreted correctly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThrough a masterful use of stories and illustrations, \u003cem\u003eWe Need to Talk\u003c\/em\u003e reveals six unique, powerful strategies for communicating successfully when relationships and results are riding on your abilities.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46451709673708,"sku":"9781640951556","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6505683482772.jpg?v=1747576379"},{"product_id":"ill-be-back-by-shep-hyken-9781640953017","title":"I'll Be Back","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHow do you build a business that thrives during good times and bad? Is there a strategy that can set up your company for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers.\u003c\/p\u003e\n\n\u003cp\u003eRenowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job. Customer service is not a department. It’s not just for people on the front lines. It’s the responsibility of everyone in the organisation, from the CEO or owner of a business to the most recently hired employee. It’s the result of a customer-focused philosophy that must be baked into the culture. And it is what separates you from your competition.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eI’ll Be Back\u003c\/i\u003e you will learn:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHow to design and create an experience that gets customers to return, again and again\u003c\/li\u003e\n  \u003cli\u003eThe one trackable trend that leaders must monitor every morning\u003c\/li\u003e\n  \u003cli\u003eThe difference between repeat customers and loyal customers\u003c\/li\u003e\n  \u003cli\u003eHow to build the I’ll Be Back culture\u003c\/li\u003e\n  \u003cli\u003eHow delivering an amazing customer experience is within the reach of every organisation\u003c\/li\u003e\n  \u003cli\u003eThe two simple words that are the secret to every customer service programme\u003c\/li\u003e\n  \u003cli\u003eWhy most “loyalty programmes” fail to create customer loyalty\u003c\/li\u003e\n  \u003cli\u003eHow to personalise the customer experience\u003c\/li\u003e\n  \u003cli\u003eWhy setting up or expanding self-service and digital customer service choices is a must, not an option\u003c\/li\u003e\n  \u003cli\u003eTen loyalty killers that can terminate your relationship with your customers\u003c\/li\u003e\n  \u003cli\u003eAnd much more!\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book includes the must-have tools, tactics and strategies you need to get your customers to say, “I’ll be back!”\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46650306330860,"sku":"9781640953017","price":47.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6520293482772.jpg?v=1752300660"},{"product_id":"knock-your-socks-off-service-recovery-by-chip-bell-9780814470848","title":"Knock Your Socks Off Service Recovery","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eCancelled flights, damaged goods, botched bills, locked-up software—these are the service screw-ups that leave customers angry, disgusted, and determined to never buy from you again! 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He helps organisations understand and connect with their evolving customers to future-proof their business.\u003cbr\u003e\u003cbr\u003e\n\nIn his seventh book, \u003ci\u003eRidiculously Easy to Do Business With\u003c\/i\u003e, Avrin highlights that offering high quality and great service is no longer enough. To thrive, your business must become ridiculously easy to do business with.\u003cbr\u003e\u003cbr\u003e\n\nThis practical guide explores over two dozen common policies and behaviours that create ‘friction’ for your customers—those frustrating barriers that drive customers and clients away. Left unchecked, they will erode loyalty as customers seek more accommodating and aligned alternatives.\u003cbr\u003e\u003cbr\u003e\n\nTranslation: Customers will leave you for competitors if you give them a reason to!\u003cbr\u003e\u003cbr\u003e\n\nInside, you’ll learn why it’s critically important to make it ridiculously easy for customers or prospects to:\u003cbr\u003e\u003cbr\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHave speedy access to service, answers, response, resolution, and delivery.\u003c\/li\u003e\n  \u003cli\u003eUnderstand why speed has become a primary driver for customer choice.\u003c\/li\u003e\n  \u003cli\u003eTry before they buy—without having to give you their credit card!\u003c\/li\u003e\n  \u003cli\u003eCustomise their order or choose their customer journey.\u003c\/li\u003e\n  \u003cli\u003eSee the price without digging through pages of online text or meeting a sales rep.\u003c\/li\u003e\n  \u003cli\u003eRemember what they are paying for, and why they chose you in the first place.\u003c\/li\u003e\n  \u003cli\u003eCancel a subscription, return an item, or change their mind—so you can keep the relationship and sell them something else later.\u003c\/li\u003e\n  \u003cli\u003eTrust you, the process, and others who have shared their buying experience online.\u003c\/li\u003e\n  \u003cli\u003eSleep well knowing you have built a customer engagement model built to last.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\nGrab a highlighter, scribble in the margins, dog-ear the pages—this is not a library book. 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Your competitor will rapidly reverse-engineer your \"secret sauce\" and get their \"better-than-you\" version on the market faster than you can say \"Usain Bolt.\"\u003c\/p\u003e\n\n\u003cp\u003eBetter customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy-washy phrase, a vague generality with no meaningful specific.\u003c\/p\u003e\n\n\u003cp\u003eBetter pricing? You're kidding, right? The company that lives on price dies on price.\u003c\/p\u003e\n\n\u003cp\u003eHarsher reality: Almost all industries today struggle with the increasing commoditisation of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.\u003c\/p\u003e\n\n\u003cp\u003eThe Solution?\u003c\/p\u003e\n\n\u003cp\u003eYou must create an \u003cem\u003eUncopyable\u003c\/em\u003e Attachment with your customers. 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