{"title":"Craig C. Zawada","description":"\u003cp\u003eDiscover the insightful works of \u003cem\u003eCraig C. Zawada\u003c\/em\u003e, a distinguished author known for his expertise in the field of \u003cstrong\u003eBusiness \u0026amp; Entrepreneurship\u003c\/strong\u003e. As a leading authority on pricing strategy, Zawada has co-authored seminal books that are essential for business professionals aiming to refine their understanding of pricing dynamics. His works offer practical insights into how companies can gain and maintain a competitive advantage through strategic pricing.\u003c\/p\u003e\n\n\u003cp\u003eThe collection includes the influential book \u003cstrong\u003eThe Price Advantage\u003c\/strong\u003e, which explores methods to achieve superior financial performance through a disciplined approach to pricing. Zawada's writing is grounded in real-world examples and is highly accessible, making complex strategies understandable for both experienced professionals and those new to the field.\u003c\/p\u003e\n\n\u003cp\u003eExplore Craig C. Zawada's collection to enhance your knowledge and skillset in business strategy and to stay ahead in the ever-evolving world of entrepreneurship. His books are a valuable resource for anyone looking to harness the power of pricing for business success.\u003c\/p\u003e","products":[{"product_id":"the-price-advantage-by-walter-l-baker-9780470481776","title":"The Price Advantage","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA comprehensive look at creating pricing strategies that work in both good economic times and bad.\u003c\/p\u003e\n\n\u003cp\u003eWritten by three preeminent pricing experts at McKinsey \u0026amp; Company, the \u003ci\u003eSecond Edition\u003c\/i\u003e of \u003ci\u003eThe Price Advantage\u003c\/i\u003e is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.\u003c\/p\u003e\n\n\u003cp\u003ePricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalises on its value. This \u003ci\u003eSecond Edition\u003c\/i\u003e, a major revision and extension of the first book, shows you what it takes to achieve \u003ci\u003ethe price advantage\u003c\/i\u003e in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analysing and improving your own pricing strategy and execution.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eExplores the fundamental role of pricing infrastructure in achieving \u003ci\u003ethe price advantage\u003c\/i\u003e\n\u003c\/li\u003e\n  \u003cli\u003eIncludes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, \"razor\/razor blades\" pricing, and tiered products and services pricing\u003c\/li\u003e\n  \u003cli\u003eRevisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEngaging and informative, the \u003ci\u003eSecond Edition\u003c\/i\u003e of \u003ci\u003eThe Price Advantage\u003c\/i\u003e will put this essential discipline in perspective.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855188545772,"sku":"9780470481776","price":159.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780470481776.jpg?v=1759264524"}],"url":"https:\/\/bookhero.pro\/collections\/craig-c-zawada.oembed","provider":"Book Hero","version":"1.0","type":"link"}