{"title":"Chris Horton","description":"\u003cp\u003eChris Horton offers insightful works that bridge practical knowledge and immersive storytelling. Readers can explore comprehensive guides on modern subjects like \u003cem\u003eDigital Marketing\u003c\/em\u003e, providing clarity and strategy for navigating the evolving digital landscape.\u003c\/p\u003e\n\n\u003cp\u003eAlongside educational texts, Horton's titles delve into gripping historical narratives, such as \u003cem\u003eGhost Nation\u003c\/em\u003e, where rich military history is brought vividly to life. His books appeal to those eager to deepen their understanding across both contemporary and historical arenas.\u003c\/p\u003e","products":[{"product_id":"ghost-nation-by-chris-horton-9781035034031","title":"Ghost Nation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe gripping story of Taiwan's past and precarious present from one of Taiwan's top foreign correspondents.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFollowing the war in Ukraine, all eyes have turned to Taiwan as the next possible geopolitical tinderbox. Yet while it lies at the epicentre of China and the USA's tense relationship, its story and its people go overlooked and misunderstood. In \u003ci\u003eGhost Nation\u003c\/i\u003e, leading journalist Chris Horton uncovers why this disputed country has become so critical to the world's future.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on over a decade of Horton's life and reportage in Taiwan, \u003ci\u003eGhost Nation\u003c\/i\u003e unravels the complexity of this thriving democracy and technological powerhouse. Exploring the ghosts of Taiwan’s past—a history haunted by colonisation and political turmoil—Horton interviews influential figures and everyday citizens to provide a panoramic view of this fascinating country.\u003c\/p\u003e\n\n\u003cp\u003eAs Taiwan grapples with its identity and dreams of international recognition, this riveting and empathetic account will leave readers with a profound appreciation for Taiwan’s history and people.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46760694841580,"sku":"9781035034031","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/adef296d708337ebc1ddb68d9110b95c.jpg?v=1756249395"},{"product_id":"digital-marketing-by-ira-kaufman-9781138497283","title":"Digital Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eDigital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition\u003c\/em\u003e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organisational core values to achieve competitive advantage.\u003c\/p\u003e\n\n\u003cp\u003eRetaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCombines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose.\u003c\/li\u003e\n  \u003cli\u003eIntroduces the \u003cem\u003eSustainable Marketing Normal\u003c\/em\u003e, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders.\u003c\/li\u003e\n  \u003cli\u003eOutlines the key \u003cem\u003eDrivers of Change\u003c\/em\u003e and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities.\u003c\/li\u003e\n  \u003cli\u003eDemonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders.\u003c\/li\u003e\n  \u003cli\u003eHighlights the concept of \"network thinking,\" as an opportunity for marketers and organisations to engage in activities that create value through platforms and networks.\u003c\/li\u003e\n  \u003cli\u003ePresents critical insights on the importance of using data analytics to inform and drive digital activities.\u003c\/li\u003e\n  \u003cli\u003eIncorporates QR codes throughout the book, which link to the book’s companion website, \u003cem\u003eDigital Marketing Resource Center\u003c\/em\u003e, offering a truly interactive learning experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eUpdated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making \u003cem\u003eDigital Marketing, Second Edition\u003c\/em\u003e the go-to guidebook. An updated companion website, accessible at \u003ca href=\"http:\/\/dmresourcecenter.com\"\u003edmresourcecenter.com\u003c\/a\u003e, also offers instructors a richer set of support material, including a test bank.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47605596913900,"sku":"9781138497283","price":116.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138497283-digital-marketing.jpg?v=1778134244"},{"product_id":"digital-marketing-by-ira-kaufman-9781138497276","title":"Digital Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eDigital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition\u003c\/em\u003e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organisational core values to achieve competitive advantage.\u003c\/p\u003e\n\n\u003cp\u003eRetaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCombines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose\u003c\/li\u003e\n  \u003cli\u003eIntroduces the \u003cem\u003eSustainable Marketing Normal\u003c\/em\u003e, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders\u003c\/li\u003e\n  \u003cli\u003eOutlines the key \u003cem\u003eDrivers of Change\u003c\/em\u003e and leading digital marketing trends that students must understand and incorporate to be future-ready and drive business opportunities\u003c\/li\u003e\n  \u003cli\u003eDemonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders\u003c\/li\u003e\n  \u003cli\u003eHighlights the concept of \"network thinking,\" as an opportunity for marketers and organisations to engage in activities that create value through platforms and networks\u003c\/li\u003e\n  \u003cli\u003ePresents critical insights on the importance of using data analytics to inform and drive digital activities\u003c\/li\u003e\n  \u003cli\u003eIncorporates QR codes throughout the book, which link to the book’s companion website, \u003cem\u003eDigital Marketing Resource Center\u003c\/em\u003e, offering a truly interactive learning experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eUpdated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making \u003cem\u003eDigital Marketing, Second Edition\u003c\/em\u003e the go-to guidebook. An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47605596946668,"sku":"9781138497276","price":365.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138497276-digital-marketing.jpg?v=1778134260"},{"product_id":"ghost-nation-by-chris-horton-9781035034048","title":"Ghost Nation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eCompelling and important\u003c\/em\u003e - Rana Mitter, The Observer\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFew books qualify as essential reading but \u003cem\u003eGhost Nation\u003c\/em\u003e is one of them\u003c\/em\u003e - Clive Hamilton, bestselling co-author of The Hidden Hand\u003c\/p\u003e\n\n\u003cp\u003eThe gripping story of Taiwan's rich past and precarious present from the country's top foreign correspondent.\u003c\/p\u003e\n\n\u003cp\u003eTaiwan is the geopolitical tinderbox of the 21st century, sitting at the heart of the great power struggle between China and the US. Yet, the island remains profoundly misunderstood. From colonial outpost to a thriving democracy and global technological superpower, Taiwan's journey is one of resilience against 400 years of foreign rule. Now, its fate directly impacts every major economy, political alliance and the future of Artificial Intelligence.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on over a decade of firsthand reporting in Taiwan, veteran journalist Chris Horton provides a panoramic and compelling history, exposing the fundamental weakness of China's claims and the strength of a nation forged by struggle.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eGhost Nation\u003c\/em\u003e is the definitive guide to understanding the greatest threat to global stability and a powerful testament to the people fighting for their self-determination and democracy. The world's stability rests on Taiwan's survival.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eIndispensable and timely\u003c\/em\u003e - Melissa Chan, Emmy-nominated international affairs correspondent\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAn unmissable account . . . Accessible, entertaining and immaculately researched\u003c\/em\u003e - Dr Jonathan Sullivan, co-author of Taiwan: A Contested Democracy Under Threat and former Director of the China Policy Institute\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":48018672156908,"sku":"9781035034048","price":23.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781035034048-ghost-nation.jpg?v=1785231435"}],"url":"https:\/\/bookhero.pro\/collections\/chris-horton.oembed","provider":"Book Hero","version":"1.0","type":"link"}