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Brick by Brick
How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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Format: Paperback / softback
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What is less well known, though, is how close this iconic company came to total collapse in 2003.
Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth.
The story of LEGO's extraordinary rise, fall and rise again.
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
Brick by Brick by David Robertson and Bill Breen unravels the fascinating and tumultuous journey of LEGO, one of the world's most beloved and enduring brands. With a narrative that reads like both a thriller and a business manual, this book delves into the dramatic highs and shattering lows of a Danish family business that has captured the imaginations of generations of children and adults alike.
The book details LEGO's golden years, where it cemented its place in the hearts of millions globally. However, it also candidly showcases the company’s near-collapse in 2003, when its inability to adapt to a swiftly changing market brought it perilously close to total ruin. What follows is an incredible recovery story, where innovative strategies and bold decisions spearheaded the company's revival. Robertson and Breen closely examine how disaster was averted and how LEGO not only survived but thrived to become an industry titan once again.
Granted unprecedented access to every facet of the LEGO Group, Robertson meticulously charts the critical missteps and the breathtaking turnaround. From chronicling the challenges faced by management to providing an insider’s look into the innovative solutions that salvaged the company, Brick by Brick offers a thorough analysis of what went wrong and how it was fixed. The book underscores the importance of creativity, resilience, and strategic vision in navigating and mastering the ever-changing contours of the business landscape.
This enlightening saga is not just for LEGO fans or business enthusiasts but for anyone interested in understanding how companies can not only weather storms of monumental change but also leverage them to achieve unprecedented success. The lessons drawn from LEGO's story are as timeless and captivating as the brand itself, making Brick by Brick a must-read for those who aspire to grasp the intricate dance between risk and innovation.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Brick by Brick by David Robertson and Bill Breen is described as a gripping narrative that explores Lego's innovation and success, providing valuable lessons for businesses aiming to stay innovative. Reviews highlight the book as a nuanced and engaging case study, praised for its readability.
Book Details
INFORMATION
ISBN: 9781847941176
Publisher: Cornerstone
Format: Paperback / softback
Date Published: 06 March 2014
Country: United Kingdom
Imprint: Random House Business Books
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 21.0mm
Width: 129.0mm
Height: 198.0mm
Weight: 235g
Pages: 320
About the Author
DAVID ROBERTSON joined the faculty of the Wharton School in 2011. He teaches Innovation and Product Development in Wharton's undergraduate, MBA and executive education programmes. From 2002 until 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland's Institute for Management Development (IMD). BILL BREEN is the co-author of The Responsibility Revolution- How the Next Generation of Businesses Will Win (Jossey-Bass, 2010) and of The Future of Management (Harvard Business School Press, 2007).
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