{"title":"Bryce G. Hoffman","description":"\u003cp\u003eBryce G. Hoffman is an acclaimed author and strategist known for his insightful works on business strategy and leadership. His writings bridge the gap between theory and practice, offering readers actionable insights into improving organisational performance and navigating complex challenges.\u003c\/p\u003e\n\n\u003cp\u003eIn \"American Icon,\" Hoffman chronicles the incredible turnaround of Ford Motor Company, delving into the leadership strategies of CEO Alan Mulally. This compelling narrative not only offers an intriguing biography of a corporate titan but also serves as a roadmap for revitalising struggling companies.\u003c\/p\u003e\n\n\u003cp\u003eWith \"Red Teaming,\" Hoffman introduces readers to a transformative approach originally perfected by the military. He adapts these techniques to the business world, enabling organisations to anticipate threats, challenge plans, and foster innovation. This book is essential for anyone seeking to create a proactive and resilient business strategy.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for enthusiasts of \u003cem\u003eBiography \u0026amp; Memoir\u003c\/em\u003e and \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e, Bryce G. Hoffman's works provide an enlightening journey through the realms of leadership and strategic success.\u003c\/p\u003e","products":[{"product_id":"american-icon","title":"American Icon","description":"\u003cdiv class=\"book-description\"\u003e\nThe inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.\n\n\u003cp\u003e\u003ci\u003eAmerican Icon\u003c\/i\u003e by Bryce G. Hoffman is a spellbinding account of one of the most remarkable corporate turnarounds in recent history. At the end of 2008, the venerable Ford Motor Company was teetering on the edge of financial disaster, with only months before it would run out of cash entirely. While the auto industry lurched towards collapse, Congress extended a bailout offer to all three Detroit automakers. General Motors and Chrysler eagerly accepted the taxpayer-funded lifeline, but Ford made a bold decision to go it alone.\u003c\/p\u003e\n\n\u003cp\u003eDriven by the visionary leadership of CEO Alan Mulally, Ford undertook a monumental and transformative plan. Mulally sought to unify Ford’s fractious global operations, revitalise its uninspired product lineup, and combat a toxic corporate culture mired in infighting, blame-shifting, and complacency. The endeavour was fraught with risk, yet it was the only viable strategy that could ensure the Ford family—America's last great industrial dynasty—retained control over the company.\u003c\/p\u003e\n\n\u003cp\u003eMulally and his dedicated team accomplished one of the greatest comebacks in business history. As their competitors descended into bankruptcy, Ford emerged stronger and more profitable, becoming the most successful automaker in the world. \u003ci\u003eAmerican Icon\u003c\/i\u003e offers an unparalleled, behind-the-scenes look at this extraordinary achievement.\u003c\/p\u003e\n\n\u003cp\u003eIn a narrative laden with suspense and dramatic tension, Hoffman places readers directly into Ford’s boardroom. He meticulously details how Mulally's renowned Business Plan Review meetings spurred the necessary changes and compelled Ford to confront the harsh realities facing the American auto industry.\u003c\/p\u003e\n\n\u003cp\u003eHoffman had exclusive access to Ford’s top executives and confidential company documents, spending countless hours in conversation with Alan Mulally, Bill Ford, the Ford family, former executives, labour leaders, and company directors. This unprecedented access provides a rich and insightful narrative, reminiscent of the bestselling traditions of \u003ci\u003eToo Big to Fail\u003c\/i\u003e and \u003ci\u003eThe Big Short\u003c\/i\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eAmerican Icon\u003c\/i\u003e is narrative non-fiction at its finest, presenting a vivid and colourful portrayal of resilience, innovation, and the triumphant spirit of an iconic American company.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45657793921260,"sku":"9780307886064","price":52.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780307886064.jpg?v=1724844816"},{"product_id":"red-teaming-by-bryce-g-hoffman-9780349431468","title":"Red Teaming","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eThe Game-Changing Approach to Strategy and Planning That Will Keep Your Business Ahead of the Competition\u003c\/b\u003e\n\n\u003cp\u003eDeveloped by the military and intelligence agencies, red teaming is a revolutionary way to stress-test strategies, flush out unseen threats and missed opportunities, and execute more successfully in an increasingly uncertain world.\u003c\/p\u003e\n\n\u003cp\u003eRed teaming makes critical and contrarian thinking part of the planning process, forcing companies to take a hard look at their assumptions, examine the ways in which plans could fail, and carefully consider alternative explanations and perspectives. By embracing red teaming, leaders in companies of every size and in every industry will be able to plan better, innovate, and make their businesses one of the disruptors in the marketplace, rather than one of the disrupted. Don't get left behind.\u003c\/p\u003e\n\n\u003cp\u003eRed teaming can help any company plan better, anticipate emerging threats, and avoid potentially disastrous mistakes - from mistimed product launches to ill-conceived acquisitions. Drawing on the latest research in cognitive psychology, red teaming is specifically designed to overcome the mental blind spots and biases companies and individuals fall victim to when making big decisions or trying to solve complex problems.\u003c\/p\u003e\n\n\u003cp\u003eRed teaming features in the decision-making processes of today's most successful companies, from Amazon and Google to Ford and Toyota. As the first civilian to graduate from the US Army's elite red team leaders course, Bryce Hoffman is uniquely placed to reveal a clear set of tools and techniques that will enable every company, department, team, and organisation to adopt this game-changing method into their business too.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e\u003ci\u003eRed Teaming\u003c\/i\u003e is further proof that Bryce Hoffman is one of the great business writers and thinkers of our time. This is a book that every business and team needs to read NOW! - Jon Gordon, bestselling author of \u003ci\u003eThe Energy Bus\u003c\/i\u003e and \u003ci\u003eYou Win in the Locker Room First\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAnother home run for Bryce Hoffman. Red teaming methods can correct overconfidence and impulsive decision-making - just what we need today - \u003ci\u003eGary Klein, Ph.D., Senior Scientist, MacroCognition LLC, and author of Sources of Power\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46998570238188,"sku":"9780349431468","price":29.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10768203482312.jpg?v=1763221707"}],"url":"https:\/\/bookhero.pro\/collections\/bryce-g-hoffman.oembed","provider":"Book Hero","version":"1.0","type":"link"}