{"title":"Brian Tracy","description":"\u003cp\u003eBrian Tracy's works offer practical strategies for personal growth and success, blending insights on mindset, goal-setting, and productivity. His books, such as \u003cem\u003eEat That Frog!\u003c\/em\u003e and \u003cem\u003eChange Your Thinking, Change Your Life\u003c\/em\u003e, inspire readers to overcome procrastination and build powerful habits for lasting change.\u003c\/p\u003e\n\n\u003cp\u003eBeyond self-development, Tracy explores themes of business acumen and professional excellence. Titles like \u003cem\u003eThe Psychology of Selling\u003c\/em\u003e and \u003cem\u003eThe Art of Closing the Sale\u003c\/em\u003e provide guidance on sales techniques and entrepreneurship, while his engineering and technology insights support leadership in specialised fields.\u003c\/p\u003e","products":[{"product_id":"the-psychology-of-selling-by-brian-tracy-9780785288060","title":"The Psychology of Selling","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBased on the Bestselling Audio Series, OVER ONE MILLION SOLD\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow To Double and Triple Your Sales in Any Market.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eUnderstanding the \"psychology of selling\" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Psychology of Selling\u003c\/em\u003e, Tracy shows how salespeople can learn to control their thoughts, feelings, and actions to make themselves more effective. You'll learn:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\"The inner game of sales and selling.\"\u003c\/li\u003e\n    \u003cli\u003eHow to eliminate the fear of rejection.\u003c\/li\u003e\n    \u003cli\u003eHow to build unshakeable confidence.\u003c\/li\u003e\n    \u003cli\u003eThe psychology of why people buy and how to leverage it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eThe Psychology of Selling\u003c\/em\u003e quickly gives you a series of ideas, methods, strategies, and techniques that you can use right away to make more sales, faster and easier than ever before.\u003c\/p\u003e\n\n\u003cp\u003eMore salespeople have become millionaires by listening to and applying these ideas than from any other sales training process ever developed.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":46817137098988,"sku":"9780785288060","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/16036673482467.jpg?v=1757881715"},{"product_id":"change-your-thinking-change-your-life-by-brian-tracy-9780471735380","title":"Change Your Thinking, Change Your Life","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBased on a simple yet powerful idea, \u003cem\u003eChange Your Thinking, Change Your Life\u003c\/em\u003e offers a framework for improving your professional and personal life. Based on 30 years of research and practice, this book promises to have a profound impact on the reader's life.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eChange Your Thinking, Change Your Life\u003c\/em\u003e contains 11 powerful principles that will help anyone get on the road to a better, more fulfilling professional and personal life. This is a powerful book with principles that the reader can immediately apply to get positive results.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46868282704108,"sku":"9780471735380","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26118353482355.jpg?v=1759754513"},{"product_id":"eat-that-frog-by-brian-tracy-9781444765427","title":"Eat That Frog!","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThere just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything. They learn to focus on the most important tasks and make sure they get done.\u003c\/p\u003e\n\n\u003cp\u003eThere's an old saying that if the first thing you do each morning is to eat a live frog, you'll have the satisfaction of knowing that it's probably the worst thing you'll do all day. Using 'eat that frog' as a metaphor for tackling the most challenging task of your day - the one you are most likely to procrastinate on, but also probably the one that can have the greatest positive impact on your life - \u003ci\u003eEat That Frog!\u003c\/i\u003e shows you how to zero in on these critical tasks and organize your day. You'll not only get more done faster, but get the right things done.\u003c\/p\u003e\n\n\u003cp\u003eBestselling author Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline, and determination. 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Confidence and self-esteem are just a few factors that separate successful salespeople from unsuccessful ones. Let Brian Tracy help you master the art of closing the deal.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAs one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practising the closing skills of the highest-paid sales leaders in every business.\u003c\/p\u003e\n\n\u003cp\u003eWhen salespeople follow a proven, step-by-step process, they can get more orders, faster and quicker than before. Through this comprehensive programme, Tracy shares more than 50 practical, daily techniques for increasing your confidence in your sales abilities and boosting sales profits.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Art of Closing the Sale\u003c\/em\u003e, you will learn:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eThe two major \"motivating\" factors in closing a sale\u003c\/li\u003e\n  \u003cli\u003eThe three \"hot buttons\" to push when selling to businesses\u003c\/li\u003e\n  \u003cli\u003eHow to avoid the five simple errors that spell the difference between success and near-success\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNo matter how eloquent or passionate a salesperson you may be, no matter how friendly your smile or likeable your personality, if you can't close the sale, your efforts yield nothing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Art of Closing the Sale\u003c\/em\u003e teaches skills that anyone can use to transform the sales process into a consistent win. 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The one that would actually move the needle—but somehow never gets done?\u003c\/p\u003e\n\n\u003cp\u003eLegendary success coach Brian Tracy has the answer—\u003cem\u003eEat that Frog!\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eYour \"frog\" is your most important, most challenging task. Tackle it first thing each morning, and everything else becomes easier. Procrastination loses its grip. 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