{"title":"Brian Halligan","description":"\u003cp\u003eWelcome to the Brian Halligan collection, where business and entrepreneurship enthusiasts can delve into transformative marketing strategies with ease. Brian Halligan, a visionary in the field, is renowned for his ability to simplify complex marketing concepts and present them in an engaging manner.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works, \u003cem\u003eInbound Marketing, Revised and Updated\u003c\/em\u003e stands out as a quintessential guide for modern marketing practitioners. This book offers invaluable insights into attracting customers alongside practical advice on leveraging the digital landscape to enhance your brand's reach.\u003c\/p\u003e\n\n\u003cp\u003eAnother intriguing addition is \u003cem\u003eMarketing Lessons from the Grateful Dead\u003c\/em\u003e. In this book, Halligan creatively draws parallels between the innovative marketing tactics of the legendary rock band and successful business practices. It's a unique blend of music and marketing mastery that offers fresh perspectives on customer engagement.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a seasoned entrepreneur or a budding marketer, the Brian Halligan collection is an essential resource for those looking to revolutionise their approach to business in today's evolving market.\u003c\/p\u003e","products":[{"product_id":"marketing-lessons-from-the-grateful-dead-by-brian-halligan-9781394378012","title":"Marketing Lessons from the Grateful Dead","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eThe Grateful Dead—rock legends, marketing pioneers\u003c\/b\u003e\n\n\u003cp\u003eThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away \u003cem\u003efreemium\u003c\/em\u003e content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.\u003c\/p\u003e\n\n\u003cp\u003eWritten by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, \u003ci\u003eMarketing Lessons from the Grateful Dead\u003c\/i\u003e gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, \"lose control\" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46792158806252,"sku":"9781394378012","price":45.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/12319763482684.jpg?v=1756996902"},{"product_id":"inbound-marketing-revised-and-updated-by-brian-halligan-9781118896655","title":"Inbound Marketing, Revised and Updated","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAttract, engage, and delight customers online\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eInbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online\u003c\/em\u003e is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behaviour and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.\u003c\/p\u003e\n\n\u003cp\u003eWith outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. \u003cem\u003eInbound Marketing\u003c\/em\u003e recognises these behavioural changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.\u003c\/p\u003e\n\n\u003cp\u003eGain the insight that can increase marketing value with topics like:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eInbound marketing – strategy, reputation, and tracking progress\u003c\/li\u003e\n    \u003cli\u003eVisibility – getting found, and why content matters\u003c\/li\u003e\n    \u003cli\u003eConverting customers – turning prospects into leads and leads into customers\u003c\/li\u003e\n    \u003cli\u003eBetter decisions – picking people, agencies, and campaigns\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe book also contains essential tools and resources that help build an effective marketing strategy, and tips for organisations of all sizes looking to build a reputation. When consumer behaviours change, marketing must change with them. The fully revised and updated edition of \u003cem\u003eInbound Marketing\u003c\/em\u003e is a complete guide to attracting, engaging, and delighting customers online.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46998270804204,"sku":"9781118896655","price":61.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9913613482586.jpg?v=1763213540"}],"url":"https:\/\/bookhero.pro\/collections\/brian-halligan.oembed","provider":"Book Hero","version":"1.0","type":"link"}